IWith an extensive experience in the field of financial & tech marketing and B2B, B2C & B2B2C communication, Ioana is leading Mastercard’s regional campaigns leveraging the company’s vision of a world beyond cash, financial education and inclusion, seamless buying experience, innovation, payments safety and interconnectivity.
She joined Mastercard in 2005 as Marketing Manager for Romania and Bulgaria, and her responsibilities later extended to the Balkans and Moldova. In 2013, Ioana was appointed Customer Marketing Europe, and in 2016 she became Head of Marketing for 5 countries: Croatia, Slovenia, Israel, Hungary and Romania. Subsequently, she also covered Greece, Malta and Cyprus before becoming Head of B2B2C Marketing for Central and Eastern Europe.
Throughout her journey, Ioana led a series of the company’s premieres and achievements in Europe. Since March 2023, Ioana has been Mastercard’s Vice President, Head of Marketing and Communications for Southeast Europe.
