As Strategy Director at Omnicom Media Croatia, she brings extensive experience in advertising in the Croatian market, working across a wide range of brands and categories.
With a background in sociology, she is particularly interested in how social change shapes consumer behaviour—and how it continuously reshapes the way brands need to show up in media and in people’s lives. She has a strong instinct for understanding people and context and applies it to every challenge by focusing on who to talk to, how to connect, and when and where it truly matters. She sees relevance in communication as the enduring driver of brand success.
