Milan Peric is an accomplished commercial expert with over 20 years of experience in the FMCG industry. He currently serves as the Marketing Director at Carlsberg Western Balkans. In this executive role, he is a board member and holds responsibility for the markets in Serbia, Bosnia & Herzegovina, Montenegro, North Macedonia and Albania.
Milan is a recognized leader in end-to-end commercial strategy, brand positioning, and new product development. He also actively contributes to the broader industry as an IAA Serbia Advisory Board member.
Prior to joining Carlsberg, Milan built an extensive and successful career at Nestle. His pivotal roles included serving as Head of Trade Marketing and Business development unit for the South East Market, and as an Innovation Transformation Consultant for the EMENA region where he implemented end-to-end portfolio governance. Throughout his career, he has successfully managed multiple route-to-market projects and driven cross-functional team management
