Wojciech Borowski is one of Poland’s leading figures in business, marketing and advertising, with more than 25 years of experience building brands, agencies and teams. Since 2013, he has served as Group CEO of McCANN Poland, an agency recognised for combining creative ambition with measurable business effectiveness.
Under his leadership, McCANN Poland has become one of the most awarded and effective agencies in Poland and Europe. The agency was named Creative Agency of the Year at Effie Awards Poland in 2021, and in 2025 won Gold, Silver and Bronze at Effie Awards Poland. It also achieved a landmark result at Effie Awards Europe 2025, winning three trophies for multi-market work for XTB and Mastercard — a historic achievement for a Polish agency. McCann was also named Agency Network of the Year at Effie Awards Europe in both 2024 and 2025.
McCANN Poland’s recent creative momentum has also been recognised globally. Over the past three years, its work with Mastercard has won 16 Cannes Lions, including a Titanium Lion, two Grand Prix and multiple Gold Lions, confirming the agency’s position among the most internationally acclaimed creative companies from Poland and the CEE region.
Marketing groups led by Wojciech have been named Advertising Group of the Year by Media Marketing Polska four times. From 2012 to 2016, he chaired the Supervisory Board of the SAR Marketing Communication Association, and in 2021–2022 as well as 2025-2026 has served as Chapter Chair of YPO Gold Poland. He is a frequent media commentator on new technologies, communication design, business trends and advertising, and since 2014 has been an active mentor in the Mentors4Starters programme.
