Klára is a Client Service Director at ResSOLUTION Group, where she leads a team that helps brands answer key questions related to their performance, consumer relationships, and the effectiveness of marketing communication. She designs research frameworks and oversees the entire process from the initial brief to actionable, practical recommendations. Her expertise focuses on measuring brand […]
With nearly 20 years of experience in crafting and activating employer brands and researching labor market expectations in the Baltics and Finland, Kersti is a strategic employer branding expert, thought leader, and a dedicated developer of the field since 2007. She is the founder and CEO of Instar, the leading employer branding agency in the […]
I’m a brand strategist and innovation manager with 6+ years in FMCG marketing. I’m currently in brand innovation for Schwarzkopf GLISS at Henkel, working across the full process from consumer insight and concept development through to campaign strategy and launch. Before this role, I spent time in consumer insights at Henkel and in an innovation […]
IWith an extensive experience in the field of financial & tech marketing and B2B, B2C & B2B2C communication, Ioana is leading Mastercard’s regional campaigns leveraging the company’s vision of a world beyond cash, financial education and inclusion, seamless buying experience, innovation, payments safety and interconnectivity. She joined Mastercard in 2005 as Marketing Manager for Romania […]
Jacopo “Apo” Bordin is the Head of Strategy of TWENTY8 Studios, an independent content creator studio based in Milan. He joined TWENTY8 Studios in 2022 after spending most of his career abroad.Born in Italy but raised in Switzerland, Jacopo started his career in San Francisco, moving then to Amsterdam, New York, and Milan.His focus is […]
Jenna Mulroney has operated at the intersection of big creative ambition and real-world accountability for over 15 years across consumer and healthcare agencies in London, New York and Manchester. Currently a Global Planning Director at Havas Lynx, she thrives on the “grit and grace” it takes to move big thinking through big organizations, specialising in […]
Founder and Director of Analytics at BluePoint and founder of blueplace.bg. Over 28 years of experience in marketing research, long-time member of the Effie Bulgaria jury, lecturer at NBU. He has managed or actively participated in over 800 projects for more than 200 clients and across various sectors. […]
Gísli S. Brynjólfsson is the Director of Global Marketing at Icelandair, where he leads the airline’s global brand, marketing strategy and campaign development across international markets. With more than 25 years of experience in advertising, branding and marketing, he has worked across both agency and client side, combining strategic brand thinking with a strong belief […]
Friederike Offermanns is a Global Communication Manager at The HEINEKEN Company, where she shapes integrated communication for the Heineken® brand portfolio, across strategy, creative development, and international rollout. Her work focuses on building brand communication that is globally consistent yet locally resonant, combining creative discipline with a strong understanding of culture, context, and effectiveness. In […]
Marketing and branding leader with 20+ years of international experience, driven by a simple belief: great brands are built at the intersection of data, creativity, and deep consumer understanding. Today I lead Media and CMI at Haier Europe transforming insights into actions that drive marketing impact and product innovation. Previously Global Brand Director at Acer, […]
