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Jusry company: LOREAL
Myralda Derks
Myralda Derks is a highly experienced global insights leader, currently shaping the Consumer & Market Intelligence function at L’Oréal Groupe. Passionate about the dynamic intersection of marketing, digital and insights, she focuses on constructing a next-generation insights ecosystem; fueled by a deep understanding of human behavior, cultural forces and leveraging the power of social, data […]
Frank Brezout
Frank is passionate about deciphering consumers needs and aspirations, having spent 29 years in Consumer & market intelligence: from countless nights attending focus groups behind one-way mirrors, to observing consumers all over the world doing their beauty routine in their bathrooms, to analyzing millions of social media conversations with AI. His journey began with automotive […]
Vas Kourakis
Vas Kourakis Global Marketing Effectiveness Director – LOREAL Vasileios is the Global Marketing Effectiveness Director at LOREAL with over 18 years of experience in the marketing measurement and media industry. He is currently leading one of the largest marketing effectiveness programmes in the world, utilizing a complementary tool kit (MMMs, CMMs, NCSs, Sales Lifts, BLS, […]
