I’m currently Head of Consumer & Marketing Insights at H&M, where I lead the team responsible for understanding and measuring marketing and brand performance across investments, markets, and customer segments. My work focuses on connecting data and analytics with real business impact, ensuring that marketing efforts are both effective and measurable. Over the past eight […]
Outi Lindberg is an experienced marketing and brand-building professional inspired by creativity and data. She leads marketing at Oriola, a Nordic distributor and wholesaler of pharmaceuticals and healthcare products. Previously, she worked at food company Valio in various marketing roles in Finland and Sweden. Outi believes that effective marketing is created through the combination of […]
Panayiota Konnari is a Communication Strategist at Cyta, with over 26 years of experience in communications, marketing, and public relations. Over the past four years, she has been operating at a strategic level, leading initiatives that redefine corporate communication and drive measurable results and strong brand impact. Throughout her career at Cyta, she has been […]
Paola Olmos is the Head of Media Effectiveness for Google’s EMEA Go-To-Market (GTM) team, where she leads the launch of measurement products that demonstrate the tangible value of Google Media to global partners. A four-year Google veteran, Paola is recognized for her ability to steer complex cross-functional teams and her dedication to mentoring emerging talent. Before joining Google, […]
Patrícia began her advertising career at MUW Saatchi & Saatchi, where she built deep expertise across finance, telecommunications, FMCG, pharmaceuticals, real estate and energy — working with brands such as ČSOB, Šariš (Asahi), Jameson, Absolut, Bioderma, and J&T Real Estate. Her background in NGO work gives her an uncommon ability to blend social purpose with […]
Patrick Stilwell is Managing Director at Dentsu Creative Portugal, where he focuses on delivering the agency’s strategic vision of accelerating brand and business growth through transformative creativity. Throughout his career, he has been involved in a wide range of projects, and is particularly proud of the cumulative, long-term impact of collaborative work in building brand […]
Paweł Gala has over 25 years of experience in the marketing communication industry. He has been associated with Wavemaker since the beginning of his career. He has advanced through all professional career levels there and co-created Wavemaker’s business position as one of Poland’s largest media agencies. During his career, he was responsible for, among […]
Paweł operates at the intersection of business logic and creative intuition. As Chief Strategy Officer, he orchestrates a powerhouse team of ten strategists, navigating the complex landscape of modern marketing to deliver work that does more than just trend – it performs. Throughout his career, Paweł has been a trusted partner for global giants, including […]
Martina Hrivnáková is a strategic marketing and brand consultant with over 20 years of experience building brands that challenge the status quo. Her work spans financial services, telecommunications, and consumer markets — with a particular focus on multi-market brand strategy, organisational culture, and customer experience transformation. She has led marketing and brand initiatives at some […]
Márton Pál is the VELUX Regional Marketing Director for Central and Eastern Europe, based in Budapest, with broad experience in driving brand growth and marketing effectiveness across multiple markets. He combines strategic thinking with a strong belief in creativity as a key driver of business performance. He has led integrated marketing initiatives that successfully translate global […]
