This report provides guidance for brands adapting to shifting priorities, while showcasing successful examples from Effie-winning campaigns that have effectively struck a balance between immediate gratification and long-term stability. […]
Barbara Sala, Europe Sr Connections Director at Coca-Cola and Sven Huberts, President, Global Experience & Innovation at dentsu will co-chair this year’s Effie Awards Europe’s Jury. Being the Effie Jury Chair is a prestigious role that requires deep industry knowledge to lead the judging process and to champion the Effie spirit. […]
Read More… from Coca-Cola’s Barbara Sala & Dentsu’s Sven Huberts to Co-Chair Effie Europe!
In this report, we highlight the Gold and Grand Effie Award-winning campaigns from the Positive Change category over the last decade, presenting 10 key strategies that drive meaningful impact while strengthening brands. […]
Read More… from Effie’s Global BluePrint: Proven Paths to Success
IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]
The “Vodafone Discoverage” campaign, created by McCann Worldgroup Romania, was a groundbreaking initiative launched by Vodafone. The campaign aimed to enhance the efficiency and effectiveness of mountain rescue operations using Vodafone’s 5G technology. […]
Read More… from How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage
Brussels, 27 August 2024: Effie Awards Europe is excited to launch new partnerships with Ad Net Zero Europe and ACT Responsible for the 2024 awards, focusing on rewarding marketing campaigns that significantly advance environmental sustainability and social responsibility. Together, Effie Awards Europe, ANZ, and ACT Responsible will celebrate campaigns that make a meaningful impact on […]
The “Deals Stuck in Time” campaign, developed by NORD DDB Sweden for McDonald’s, aimed to counteract the increasing competition from MAX, a local fast-food chain in Sweden. […]
The European Association of Communications Agencies (EACA) and Effie Awards Europe are thrilled to announce the distinguished marketing leaders who will serve on the jury for the 2024 Effie Europe Awards. Renowned across the industry, these judges will have the honor of recognizing the most effective and impactful marketing campaigns Effie is a global forum […]
The #UnExaminable campaign, developed by DDB Romania in collaboration with their client VIF (Victim for Families), aimed to eradicate the harmful practice of virginity testing in Romania. […]
Effie Worldwide unveiled the 13th annual Effie Index® (effieindex.com) yesterday, highlighting the companies behind the world’s most effective marketing initiatives. The 2023 rankings prominently feature FMCG/CPG, fast food, and beverage companies, with three out of the Top 5 Most Effective Brands being Quick Service Restaurants (QSRs). […]
