Kasia Gluszak – Page 2 – Effie Awards Europe

Coca-Cola’s Barbara Sala & Dentsu’s Sven Huberts to Co-Chair Effie Europe!

Posted on April 1, 2025 (June 30, 2025)

Barbara Sala, Europe Sr Connections Director at Coca-Cola and Sven Huberts, President, Global Experience & Innovation at dentsu will co-chair this year’s Effie Awards Europe’s Jury. Being the Effie Jury Chair is a prestigious role that requires deep industry knowledge to lead the judging process and to champion the Effie spirit. […]

Effie’s Global BluePrint: Proven Paths to Success

Posted on February 1, 2025 (September 1, 2025)

In this report, we highlight the Gold and Grand Effie Award-winning campaigns from the Positive Change category over the last decade, presenting 10 key strategies that drive meaningful impact while strengthening brands. […]

How McCann Spain Revived IKEA’s Brand Perception with the ‘Trapped in the ’90s’ Campaign

Posted on September 17, 2024 (March 18, 2025)

IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]

How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage

Posted on August 26, 2024 (March 18, 2025)

The “Vodafone Discoverage” campaign, created by McCann Worldgroup Romania, was a groundbreaking initiative launched by Vodafone. The campaign aimed to enhance the efficiency and effectiveness of mountain rescue operations using Vodafone’s 5G technology. […]

Effie Awards Europe Partners with Ad Net Zero and ACT Responsible to Champion Positive Change Categories

Posted on August 26, 2024 (August 27, 2024)

Brussels, 27 August 2024: Effie Awards Europe is excited to launch new partnerships with Ad Net Zero Europe and ACT Responsible for the 2024 awards, focusing on rewarding marketing campaigns that significantly advance environmental sustainability and social responsibility. Together, Effie Awards Europe, ANZ, and ACT Responsible will celebrate campaigns that make a meaningful impact on […]

Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden

Posted on July 22, 2024 (March 18, 2025)

The “Deals Stuck in Time” campaign, developed by NORD DDB Sweden for McDonald’s, aimed to counteract the increasing competition from MAX, a local fast-food chain in Sweden. […]

Effie Awards Europe 2024 Jury Announced

Posted on June 26, 2024 (June 25, 2024)

The European Association of Communications Agencies (EACA) and Effie Awards Europe are thrilled to announce the distinguished marketing leaders who will serve on the jury for the 2024 Effie Europe Awards. Renowned across the industry, these judges will have the honor of recognizing the most effective and impactful marketing campaigns Effie is a global forum […]

“How VIF & DBB’s campaign #UnExaminable Abolished Virginity Testing in Romania: A Campaign of Awareness, Advocacy, and Action”

Posted on June 13, 2024 (March 18, 2025)

The #UnExaminable campaign, developed by DDB Romania in collaboration with their client VIF (Victim for Families), aimed to eradicate the harmful practice of virginity testing in Romania. […]

Effie Worldwide Announces 2023 Effie Index

Posted on June 5, 2024 (June 5, 2024)

Effie Worldwide unveiled the 13th annual Effie Index® (effieindex.com) yesterday, highlighting the companies behind the world’s most effective marketing initiatives. The 2023 rankings prominently feature FMCG/CPG, fast food, and beverage companies, with three out of the Top 5 Most Effective Brands being Quick Service Restaurants (QSRs). […]

Effie Awards Europe 2024: We Are Open for Entries

Posted on June 4, 2024 (June 5, 2024)

The Effie Awards Europe have officially opened entries for the 2024 competition, now featuring an exciting new category for Artificial Intelligence (AI). The competition runs from 5 June until 13 September, with the first deadline on 31 July. Winners will be announced and celebrated at Effie Day in Brussels on 11 December. […]

Author: Kasia Gluszak

Posts by Kasia Gluszak