Effie Europe and marketing transformation consultancy REBORRN are joining forces to launch Marketing Factories, a new podcast that goes behind the scenes of the world’s most effective marketing. […]
Blood donations in Latvia are voluntary, however the cultural perception of donations has changed since Latvia’s independence. While still technically market as ‘voluntary’, blood donations had a different perspective when Latvia was a part of Soviet Union. […]
Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company, and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA, will co-chair this year’s jury—marking a milestone year for Europe’s most prestigious marketing effectiveness competition. […]
The pharmaceutical industry operates in a highly regulated environment, where communication with patients is restricted and engagement with healthcare professionals must follow strict compliance rules. […]
Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database. […]
British telecommunications company O2 operates in a highly competitive and increasingly commoditised market. It faces pressure from both sides: major network operators, which invest significantly more in media and share of voice, and lower-cost challenger brands, which compete aggressively on price. […]
Past governmental initiatives had often been met with skepticism and mistrust, stemming from experiences with mismanagement and broken promises. Romanians commonly perceive state-backed environmental campaigns as bureaucratic, inefficient, or prone to corruption (GfK Romania, 2022). […]
Denmark is a seafaring nation with over 7,000 km of coastline, and no Dane lives more than 50 km from the sea. The ocean, fjords, and local waters are central to Danish identity — emotionally, culturally, and environmentally. Yet despite this close connection, the sea’s health has long been taken for granted. […]
The Effie Awards Europe is pleased to present the 2026 Steering Committee, composed of senior leaders from brands, agencies, and research bodies across the continent. This expert group will guide the programme through a landmark year, the 30th edition of the Effie Awards Europe, celebrating three decades of championing ideas that work. […]
We’re opening the nominations to join the Effie Europe jury.
Every year, hundreds of top industry leaders gather to decide Europe’s most effective marketing campaigns. Our Judges embody the full spectrum of marketing excellence—strategy, creativity, media, and beyond. […]
