While makeup is often seen as a way to cover up, the research revealed something very different: 64% of makeup users under 25 — and 74% of NYXpm consumers — say they actually feel more themselves when wearing makeup. This powerful insight inspired the “True ID Card” campaign, which went viral and helped drive the strongest commercial results in the brand’s history. […]
In their recent campaign, Lay’s turned one of Spain’s most sacred dishes – the traditional tortilla – into a recipe made with potato chips. A daring move that brought chips to the cultural table. […]
Read More… from Lay’s, a sacred and untouchable recipe…Until now
Industrial emissions aren’t usually something you’d spray on your face. But Vattenfall proved otherwise. In partnership with Cara Delevingne, they bottled real emissions into a face mist.
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Helping people find a place to call home isn’t easy – especially when they’re fleeing war with little more than hope and a suitcase. The first version of Where to Settle gave Ukrainian refugees a way to compare cost of living across Poland. […]
Instant noodles are rarely known for honesty—and after the first launch was not so successful, they had every reason to hide. But instead of burying the past, Lost the Pot came back with a bold new flavour and an even bolder strategy: radical honesty. […]
The intimate health market is often clouded by stigma, leaving many women uncertain about common conditions like bacterial vaginosis (BV). Gyno-Canesbalance, an over-the-counter solution, needed a bold approach to break the silence and drive awareness. […]
Sweden, a country often overshadowed by larger tourism players, needed a unique strategy to increase international interest. The challenge was clear: despite its beauty, Sweden was often confused with Switzerland. […]
Ichnusa is Sardinia’s beloved beer, a symbol of the island’s culture and traditions. This case describes how Ichnusa carefully expanded its reach to the Italian mainland, using its authenticity and identity as the driving force behind a successful transformation into one of Italy’s favorite beer brands. […]
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IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]
