The #UnExaminable campaign, developed by DDB Romania in collaboration with their client VIF (Victim for Families), aimed to eradicate the harmful practice of virginity testing in Romania. […]
Digitas faced the monumental challenge of revolutionizing H&M’s online presence, recognising its vulnerability in a surging e-commerce landscape. With a keen insight into the necessity for data-driven decision-making, Digitas embarked on a mission to overhaul H&M’s digital strategy from the ground up. […]
Clovin, a Polish producer of green household chemicals, recognized the urgent need to address the growing threat of endocrine disruptors (ED) in everyday products. […]
When surveys revealed that 48% of all Scandinavian pet-owners had refrained from travelling on vacation due to their pets, the travel company Spies knew they needed to do something to change this. […]
Read More… from Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI
When snack industry sales soared during the year of lockdown, one brand fell behind. Despite challenges, the campaign aimed to revive the nation’s love for Cheddar. […]
Read More… from How a brand of mini stature beat the major players with cheesy humour
During the Covid pandemic consumer spending on chocolate soared. However in 2020, Milka’s growth rate lagged behind and sales in Poland dropped. As a result Milka witnessed a decrease in its market share across all four countries leading to considerable losses for the brand. […]
Since 2004, Talita, a non-profit organisation, has been helping women out of prostitution, pornography and human trafficking for sexual purposes and into a functioning life. Like most non-profits, Talita utterly depends on donations from the public. After years where the number of monthly donors was static, it was clear that Talita had to reach a broader audience to pursue its mission to help more women! […]
DAGOMA, a French SME wanted to make a place for itself in the 3D printer market for individuals. Although this technology is generating interest in France, the conversion rate was still low and far from the forecasts made 5 years ago. To address this issue, Dagoma changed its marketing claim from “with 3D printers create without limits” to “with the 3D printer give a second life to your objects.” […]
After years of stagnating performance in a highly competitive market, KFC France has managed to reverse the trend in under a year, boosting both its image and its business by focusing – and spotlighting – its investments on what makes the brand’s products so unique and tasty: the original crispy chicken recipe invented by Colonel Sanders. […]
Traditionally, Christmas is a time when shoppers become less loyal, and so food retailers strive to hold onto their existing shoppers whilst enticing new ones so there should have been an opportunity to gain new footfall and increase penetration. Check out how a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown. […]
