There’s lots of talk around creating cultures of effectiveness, but what is in short supply is clear guidance on how to create them. Packed with applicable insights, tactics, and principles, the report is designed to help you make effectiveness happen within your teams. […]
This report helps move advertising from a cost on the P&L, to an investment that pays back. The research introduces the Creativity Stack: five evidence-based creative principles that allow any brand to create lasting effects with brilliant advertising. […]
Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning. […]
I’m an Executive Creative Lead @ Google Creative Works Northern Europe, but I come from an unusual background: I started my career in advertising as a coder, a Creative Technologist. […]
Read More… from Hey Marketeers and Creatives, let AI do your dishes
This report provides guidance for brands adapting to shifting priorities, while showcasing successful examples from Effie-winning campaigns that have effectively struck a balance between immediate gratification and long-term stability. […]
Effie Awards Europe and Kantar have collaborated to bring you competitive insights on how the most effective advertisers win awards and their audiences’ attention. Building on our strategic insight partnership, Effie Awards Europe and Kantar have analysed 3 years of award-winning ads with Kantar’s fast, scalable creative effectiveness tool, LINK AI. Insights from 2024 winners […]
In this report, we highlight the Gold and Grand Effie Award-winning campaigns from the Positive Change category over the last decade, presenting 10 key strategies that drive meaningful impact while strengthening brands. […]
Read More… from Effie’s Global BluePrint: Proven Paths to Success
Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]
Need some guidance & inspiration in crafting your entry? We’ve asked our Jury Co-Chair: Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK, to give you some advice, so you can focus on what matters most. […]
Read More… from Get inspired. Advice from the Jury Co-Chair.
In the sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives shed light on the issues around effectiveness in our industry and reflect on the Effie Awards Europe 2022 jury sessions. […]
