Laurentiu Semeniuc Head of Strategy – Saatchi & Saatchi Romania I started my journey in advertising more than 20 years ago as a junior strategic planner. Since then I had the chance to work for a lot of local and multinational brands in almost all categories: FMCG (packaged food, snacks & confectionery, household products, personal […]
Patrik Unell Head of Strategy – Essence Mediacom Patrik Unell is the Chief Strategy Officer at EssenceMediacom in Sweden. With over 30 years of experience in advising clients on media and communication, he has collaborated with companies across a wide variety of industries, including Automotive, Fast-Moving Consumer Goods (FMCG), Telecom, Gambling, Retail, and Business-to-Business (B2B). […]
Janis Petersons Head of Strategy – White Label With over a decade of experience in brand strategy and 6 years shaping brands at White Label, Janis brings clarity to complexity. He is known for turning intricate concepts into stories that resonate across cultures and connect on a human level. Janis has helped redefine strategies for […]
Venia Koronidi Head of Strategy – McCann Venia Koronidi is a strategic thinker who sees beyond numbers—she sees people. As Head of Strategy at McCann Worldgroup Athens, she turns human truths into creative fuel for brands, backed by an MSc in Marketing from Alba Graduate Business School and a degree in Communication and Media from […]
I graduated in Communication Sciences and have been involved in Communications for over 15 years. My career began with Public Relations, evolved through digital and social strategies at MSL and AKQA, and culminated in brand strategies at The Big Now, The Story Lab, and Dentsu Creative. At DC, as the Head of Strategy, I oversee […]
Venia is a strategist with 13 years of experience, currently holding the position of Head of Strategy at McCann Worldgroup Athens. Passionate about uncovering human truths and brand pain points, she excels at transforming them into creative briefs that inspire and open up new possibilities for business growth. For Venia, effectiveness is a human-first pursuit, […]
A marketing strategist, with long experience in research, brand, media, communications and creative strategy, Melpo has worked for brands such as Nestlé, L’Oréal, GSK, Fiat, Kraft Heinz and Emirates. Currently, she is Head of Strategy at The Weekend Agency. As a Marketing Hub member and project lead for the Marketing Pulse survey, Melpo is committed […]
Benjamin Pleißner Head of Strategy at HeimatTBWA in Germany. He studied International Marketing at the Fontys International Business School in the Netherlands. Before joining HeimatTBWA he worked at BBDO, Ogilvy and Saatchi & Saatchi. Working for national as well as global brands such as Allianz, Aldi, Continental, Ford, KFC, Mars, O2 and Toyota. As a […]
Hi I am Kostas. My current role is the Head of Strategy in one of the biggest advertising and communication agencies in Greece, the Newtons Laboratory. The last 20 years I have worked for numerous clients and projects for all kind of sectors. Local brands, global brands. Small brands big brands. Every project had its […]
Jacopo “Apo” Bordin is the Head of Strategy of TWENTY8 Studios, an independent content creator studio based in Milan. He joined TWENTY8 Studios in 2022 after spending most of his career abroad. Born in Italy but raised in Switzerland, Jacopo started his career in San Francisco, moving then to Amsterdam, New York, and Milan. His focus is […]
