The European automotive market is becoming increasingly challenging. Tightening emissions and safety regulations continue to raise compliance costs, while support for electrification remains uneven across markets. […]
Celebrating 30 years of marketing effectiveness, the European Association of Communications Agencies (EACA) and Effie Awards Europe are proud to unveil the distinguished jury for the 2026 competition. […]
Read More… from Effie Awards Europe Unveils 2026 Jury for Landmark 30th Anniversary
Scania holds a strong position across Northern Europe, built on decades of trust in its powerful combustion engines. However, in the electric space, that legacy does not automatically carry over. Here, Scania starts on equal footing with its competitors. […]
Slovakia is a small Central European country of 5.4 million people, where price sensitivity is particularly high, especially during Black Friday. Consumers expect deep discounts, and most brands respond with aggressive, urgency-driven messaging. The pharmacy sector is no exception. […]
Effie Awards Europe are launching a new prize, the EACA Legends of Effectiveness, as part of the celebrations for Effie Europe’s 30th anniversary. […]
Read More… from Effie Awards Europe launches Legends of Effectiveness to celebrate 30th anniversary
In Ireland, suicide remains a critical issue, with more than three times as many lives lost each year compared to road deaths. Samaritans is the country’s only 24/7 emotional support helpline, but in 2024 rising call volumes and increasing volunteer churn put this vital service at risk. […]
Read More… from Finding Samaritans amongst the keenest of listeners
Lisbon, 27 March 2026 — The European Association of Communications Agencies (EACA) and Effie Awards Europe are launching a new award category for this year’s Effie Awards Europe to celebrate the role that effective advertising can play in promoting democratic values. […]
Read More… from EACA and Effie Europe launch new award: Effie for Democracy
Effie Europe and marketing transformation consultancy REBORRN are joining forces to launch Marketing Factories, a new podcast that goes behind the scenes of the world’s most effective marketing. […]
Blood donations in Latvia are voluntary, however the cultural perception of donations has changed since Latvia’s independence. While still technically market as ‘voluntary’, blood donations had a different perspective when Latvia was a part of Soviet Union. […]
Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company, and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA, will co-chair this year’s jury—marking a milestone year for Europe’s most prestigious marketing effectiveness competition. […]
