EACA and Effie Awards Europe have announced the distinguished group of marketing leaders who will serve on the Grand Jury for the 2025 Effie Awards Europe competition. This jury will determine the Grand Effie Winner, the highest honour recognising the most effective marketing campaign of the year. […]
Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning. […]
In their recent campaign, Lay’s turned one of Spain’s most sacred dishes – the traditional tortilla – into a recipe made with potato chips. A daring move that brought chips to the cultural table. […]
Read More… from Lay’s, a sacred and untouchable recipe…Until now
Effie Worldwide has released the 2024 Effie Index®, the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year’s Index continues to reflect the evolving landscape of impactful marketing. […]
The Effie Awards Europe 2025 are officially open for entries, and this year’s edition brings fresh energy and bold innovation to the forefront. As the marketing landscape continues to evolve, so do the Effies—introducing exciting new categories, enhanced entrant support, and expanded resources to recognize and elevate the continent’s most effective campaigns. […]
Read More… from The Call for Entries is Now Open – Discover New Categories & AI Support for Entrants
Entries for the prestigious 2025 Effie Awards Europe are officially open, welcoming the most effective marketing campaigns across the continent. Submit your work by the first deadline on 30 July or by the final cutoff on 10 September. Winners will be unveiled and celebrated at Effie Day, taking place in Brussels on 10 December. […]
Read More… from Effie Awards Europe 2025: We Are Open for Entries
Industrial emissions aren’t usually something you’d spray on your face. But Vattenfall proved otherwise. In partnership with Cara Delevingne, they bottled real emissions into a face mist.
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The European Association of Communications Agencies (EACA) and Effie Awards Europe are proud to unveil the distinguished marketing leaders who will serve on the jury for the 2025 Effie Season. Recognised across the industry for their expertise, these jurors will have the important task of selecting the most effective and impactful marketing campaigns in Europe. […]
I’m an Executive Creative Lead @ Google Creative Works Northern Europe, but I come from an unusual background: I started my career in advertising as a coder, a Creative Technologist. […]
Read More… from Hey Marketeers and Creatives, let AI do your dishes
Helping people find a place to call home isn’t easy – especially when they’re fleeing war with little more than hope and a suitcase. The first version of Where to Settle gave Ukrainian refugees a way to compare cost of living across Poland. […]
