Slovakia is a small Central European country of 5.4 million people, where price sensitivity is particularly high, especially during Black Friday. Consumers expect deep discounts, and most brands respond with aggressive, urgency-driven messaging. The pharmacy sector is no exception. […]
Effie Awards Europe are launching a new prize, the EACA Legends of Effectiveness, as part of the celebrations for Effie Europe’s 30th anniversary. […]
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In Ireland, suicide remains a critical issue, with more than three times as many lives lost each year compared to road deaths. Samaritans is the country’s only 24/7 emotional support helpline, but in 2024 rising call volumes and increasing volunteer churn put this vital service at risk. […]
Read More… from Finding Samaritans amongst the keenest of listeners
Lisbon, 27 March 2026 — The European Association of Communications Agencies (EACA) and Effie Awards Europe are launching a new award category for this year’s Effie Awards Europe to celebrate the role that effective advertising can play in promoting democratic values. […]
Read More… from EACA and Effie Europe launch new award: Effie for Democracy
Effie Europe and marketing transformation consultancy REBORRN are joining forces to launch Marketing Factories, a new podcast that goes behind the scenes of the world’s most effective marketing. […]
The Latvian market discussed in the case is a very small one.
As a part of Soviet Union, Latvia is sensitive to both areas discussed in the case: patriotism and blood donation. […]
Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company, and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA, will co-chair this year’s jury—marking a milestone year for Europe’s most prestigious marketing effectiveness competition. […]
The pharmaceutical industry operates in a highly regulated environment, where communication with patients is restricted and engagement with healthcare professionals must follow strict compliance rules. […]
Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database. […]
Read More… from The Creative Dividend: Advertising That Pays Back
British telecommunications company O2 operates in a highly competitive and increasingly commoditised market. It faces pressure from both sides: major network operators, which invest significantly more in media and share of voice, and lower-cost challenger brands, which compete aggressively on price. O2 must find new ways to justify its price premium and strengthen its brand credentials. […]
