New Energy

The logistics and transport sector in Europe is under increasing pressure to decarbonize. While sustainability is firmly on the agenda, electrification continues to face widespread skepticism.

Fleet operators are pragmatic by nature. With tight margins, long planning cycles, and complex day-to-day operations, transitioning to electric requires rethinking infrastructure, routes, and service models. For many, electric vehicles still appear costly, complex, and uncertain. Concerns around range, charging access, and unclear return on investment continue to shape decision-making. […]

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Effie Europe and REBORRN launch podcast to go behind the scenes of some of the world’s most effective marketing teams

Effie Europe and marketing transformation consultancy REBORRN are joining forces to launch Marketing Factories, a new podcast that goes behind the scenes of the world’s most effective marketing. […]

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Magnum’s Julien Barraux & AKQA’s Miriam Plon Sauer to Co-Chair the 30th Effie Europe Edition

Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company, and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA, will co-chair this year’s jury—marking a milestone year for Europe’s most prestigious marketing effectiveness competition. […]

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The Creative Dividend: Advertising That Pays Back

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database. […]

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