Drawing out the silence
Drawing Out the Silence transformed children’s unspoken thoughts and feelings into powerful works of art displayed at ARoS, sparking awareness and meaningful action. […]
Author: Kasia Gluszak
Posts by Kasia Gluszak
Effie Europe Reveals the 2026 Finalists
Europe’s most effective marketing ideas are on the shortlist. The European Association of Communications Agencies (EACA) and Effie Awards Europe have today revealed the finalists for the special 30th anniversary edition, following the most successful edition in the programme’s history. […]
Marketing Factories: Inside P&G’s Brand-Building Machine
In the latest Marketing Factories episode, produced with REBORRN, host Dafni Prosalika sits down with Federica, P&G’s Chief Brand Officer for Europe, to explore how the marketing giant is reinventing brand building. […]
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Why?
Launched in Romania in 2017, AQUA Carpatica Kids was the first bottled water specifically developed for children in its market. Sourced from the exclusive Băjenaru Spring, the water stands out for its exceptional purity, low sodium content and extremely low nitrate levels. Its child-friendly bottle, spill-proof cap and playful packaging were designed with young consumers in mind. […]
Nothing Cracks Like Magnum
Nothing Cracks Like Magnum turned the brand’s iconic chocolate “crack” into the ultimate proof of its superior quality. At a time when rising cocoa prices were pushing competitors towards cheaper alternatives, Magnum chose not to compromise. […]
The Convenience Store That Sells You Time | Inside the Żabka Marketing Factory
How did Żabka grow from a small Polish chain to 13,000+ stores across Europe? Jarosław Serednicki, Marketing & Digital Director at Żabka Polska, reveals the machine behind the growth: selling time, not products, building a super app with 11.3M users, and turning real behaviour into a media business with Żabka Ads. […]
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The SSE500
In Latvia, alumni giving is not a cultural norm, yet for SSE Riga, alumni donations are essential to keeping scholarships available to students who need them. With a small, international alumni community, limited disposable income and no media budget, the school needed to find a new way to inspire alumni to give back. The campaign turned SSE Riga’s unique alumni network and its connection to Latvia’s business community into a powerful engine for philanthropy. […]
From “No Longer Cool” to Double-Digit Growth
How do you turn a 267-year-old brand from “no longer cool” into a double-digit growth machine? In the latest Marketing Factories, recorded at Dublin’s Gravity Bar, Guinness’ Global Category Director Grainne Wafer reveals the reset: social-first community, breaking brand rules, and turning rituals into recruitment – including the at-home Nitrosurge now in one in four Irish homes. […]
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Unexpected Heroes
Romania’s deodorant market is highly competitive and price-driven, with low brand loyalty and established players such as Nivea, Dove, STR8 and Old Spice. To drive growth and strengthen its position, Old Spice needed to connect with a new generation of consumers: Gen Z, aged 18-24. […]
The People Who Made Effectiveness Matter
EACA and Effie Europe have named Jamie Peate, former Global Head of Effectiveness and Retail at McCann, and Claire Miller, Global Head of Strategy Planning at The LEGO Group, as the winners of the EACA Legends of Effectiveness Award. […]
