Effie Worldwide has released the 2024 Effie Index®, the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year’s Index continues to reflect the evolving landscape of impactful marketing. […]
Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning. […]
The Effie Awards Europe have officially opened entries for the 2024 competition, now featuring an exciting new category for Artificial Intelligence (AI). The competition runs from 5 June until 13 September, with the first deadline on 31 July. Winners will be announced and celebrated at Effie Day in Brussels on 11 December. […]
Read More… from The Call for Entries is Now Open – Discover New Categories & AI Support for Entrants
Press Release Brussels, 28 May 2025: The European Association of Communications Agencies (EACA) and Effie Awards Europe are proud to unveil the distinguished marketing leaders who will serve on the jury for the 2025 Effie Season. Recognised across the industry for their expertise, these jurors will have the important task of selecting the most effective […]
I’m an Executive Creative Lead @ Google Creative Works Northern Europe, but I come from an unusual background: I started my career in advertising as a coder, a Creative Technologist. […]
Read More… from Hey Marketeers and Creatives, let AI do your dishes
Barbara Sala, Europe Sr Connections Director at Coca-Cola and Sven Huberts, President, Global Experience & Innovation at dentsu will co-chair this year’s Effie Awards Europe’s Jury. […]
Read More… from Coca-Cola’s Barbara Sala & Dentsu’s Sven Huberts to Co-Chair Effie Europe!
IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]
The “Vodafone Discoverage” campaign, created by McCann Worldgroup Romania, was a groundbreaking initiative launched by Vodafone. The campaign aimed to enhance the efficiency and effectiveness of mountain rescue operations using Vodafone’s 5G technology. […]
Read More… from How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage
Brussels, 27 August 2024: Effie Awards Europe is excited to launch new partnerships with Ad Net Zero Europe and ACT Responsible for the 2024 awards, focusing on rewarding marketing campaigns that significantly advance environmental sustainability and social responsibility. Together, Effie Awards Europe, ANZ, and ACT Responsible will celebrate campaigns that make a meaningful impact on […]
The “Deals Stuck in Time” campaign, developed by NORD DDB Sweden for McDonald’s, aimed to counteract the increasing competition from MAX, a local fast-food chain in Sweden. […]
