Lisa Ström Strategist – Prime Weber Shandwich As Head of Planning at Prime Weber Shandwick, Lisa’s perspective on planning and strategy is deeply rooted in an earned perspective with culture, trends, and the irrational human behaviors shaping our world at the core. As a former creative, and with a background in rhetoric, the execution is […]
Patricia Cavada Senior Engagement Director – LLYC Patricia has extensive experience in the field of planning, accompanying brands to define their strategy and positioning, creating and developing important communication plans for the audience and connecting with the brand purpose. She has worked at such agencies as TBWA, Wysiwyg and Neolabels as Strategy Director, and more […]
Ombeline Nguyen Strategy & Data Director – Razorfish France (Publicis Groupe) You can’t walk, run or dance without your two legs! Ombeline believes that the best ideas come from a good mix between the left brain (method, data, rational) and the right brain (creativity, intuition, emotions). That is why she joined Publicis Groupe in 2018, […]
Ileana Cocias Senior Brand Director Beauty and Grooming South East Europe – Procter and Gamble Strategic marketing leader with 17+ years’ experience, across a wide range of FMCG brands, with hands on experience in various markets across Europe. With a financial educational background, and solid advertising experience, I have dedicated my key professional years to […]
DAGOMA, a French SME wanted to make a place for itself in the 3D printer market for individuals. Although this technology is generating interest in France, the conversion rate was still low and far from the forecasts made 5 years ago. To address this issue, Dagoma changed its marketing claim from “with 3D printers create without limits” to “with the 3D printer give a second life to your objects.” […]
Małgorzata Lubelska Vice President Marketing – Kompania Piwowarska Małgorzata Lubelska is an experienced commercial leader; with a proven track record to deliver strong business results in a diverse business environment while building highly performing multicultural teams. She is passionate about building consumer centric portfolios of relevant global & local brands as well as leading trend-setting […]
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists to lead, inspire and champion both the […]
Claire Miller Global Brand Director – The LEGO® Group Claire is an award-winning strategist with 25 years experience in helping shape brands to play a meaningful role in people’s lives. Through a relentless curiosity of people, culture and brands Claire has shaped strategic solutions for some of the world’s most successful global brands; working at […]
Lorella Gessa Chief Communications Officer – Vivendi Group Lorella Gessa, Vivendi’s Director of Communications, said: “These exchanges of functions within the Group and the cross-fertilisation of skills that they allow are a further step towards closer integration of the various activities of the Vivendi group. These are concrete examples of internal mobility that reflect the […]
Leon Korošec Director of Wintersport Division – Elan Leon Korošec is the Director of the Winter Sports Division t and Vice President of the Elan Group. He has been employed by Elan in various positions since 2001. During the change of ownership, he was a member of the management team and later took over the […]
