With 15 years of experience at independent agencies, Marieke has built her career on the indie side of the industry. Her focus is on work that proves interestingness is a driver of effectiveness. As Head of Strategy at SuperHeroes, Marieke leads strategic work for global/European clients including Lenovo, Oreo, Hinge, Polaroid and MG, in line […]
Marion is a Strategy Director at Dentsu Creative Paris, leading international clients and shaping global brand platforms. With a decade of experience, she has contributed to award-winning work for brands such as Durex and Flying Blue. She began her career as a Social Media Analyst, building a strong foundation in data, social listening, and audience […]
Katarína Pšenáková is a communications and creative projects specialist based in Slovakia, working at the intersection of culture, brand and social impact. She develops narratives and campaigns across PR, social, and integrated communications, bringing ideas from insight to execution. Her work includes Tesco’s 17 November campaigns that connect everyday shopping with the values of democracy. […]
Kristýna leads strategy team and is part of agency board in VML Prague. During last 15 years, she has gained experience in agencies like DDB, local strategic consultancy boutigue and also on the client side. There she has helped to disrupt the bank category by launching challenger brand Air Bank. In her free time, she enjoys family […]
Kseniia Mykhailenko is a Senior Marketing Manager at McDonald’s, responsible for brand and menu marketing across the Czech Republic, Slovakia, and Ukraine. She leads the development and execution of strategies that balance global brand priorities with strong local relevance. Before joining McDonald’s, Kseniia built her career in marketing, working with large brands and on integrated […]
Kubra is the Heinz Brand Lead for Europe & Pacific Developed Markets with expertise in brand strategy and communication. She has led brand-building work across iconic global brands such as Heinz, Coca-Cola and Dove in multiple regions. She brings strong focus on strategic clarity, creative effectiveness, and long-term brand impact, driven by delivering the best […]
With a vision for new perspectives, at the intersection of business and creativity, she is currently General Manager at Jam Session Agency, one of the most awarded independent creative agencies in Romania, ranked 4th in Europe in the Effie Index for independent agencies and 9th among all agencies in Europe. Over 20 years of experience […]
Ioana Ciobotariu is a marketing leader based in Romania, driving growth, reputation and behavior change in diverse environments. She has led end-to-end strategy and execution across consumer brands, employer positioning and large-scale initiatives, including Romania’s Deposit Return System (DRS), one of Europe’s largest circular economy projects, administered by RetuRO. In her current role as […]
Creative Director coordinating the regional P&G dedicated hub in Leo Burnett Bucharest, overseeing the SEE and Nordics region, with 20+ years of experience on brands like Anheuser Busch, Volkswagen, Volvo, Pizza Hut, Ariel, Old Spice, Always, Head&Shoulders, Doncafe and many more. Multiple Euro Effie winner, local Grand Effie and Client of the Year winner (2 […]
Jacobine is Marketing Excellence Director Europe at HEINEKEN. She works closely with marketing teams and agencies across Europe on local brand portfolios and ~30 key local brands representing the majority of the regional business, from brand positioning , iconic identity and product design to translating it to great creativity, innovation and excellent execution across media […]
