Effie Worldwide unveiled the 13th annual Effie Index® (effieindex.com) yesterday, highlighting the companies behind the world’s most effective marketing initiatives. The 2023 rankings prominently feature FMCG/CPG, fast food, and beverage companies, with three out of the Top 5 Most Effective Brands being Quick Service Restaurants (QSRs). […]
The Effie Awards Europe have officially opened entries for the 2024 competition, now featuring an exciting new category for Artificial Intelligence (AI). The competition runs from 5 June until 13 September, with the first deadline on 31 July. Winners will be announced and celebrated at Effie Day in Brussels on 11 December. […]
Read More… from Effie Awards Europe 2024: We Are Open for Entries
Digitas faced the monumental challenge of revolutionizing H&M’s online presence, recognising its vulnerability in a surging e-commerce landscape. With a keen insight into the necessity for data-driven decision-making, Digitas embarked on a mission to overhaul H&M’s digital strategy from the ground up. […]
Clovin, a Polish producer of green household chemicals, recognized the urgent need to address the growing threat of endocrine disruptors (ED) in everyday products. […]
Brussels, 12 March 2024: Harrison Steinhart, Global Strategy Director at DDB Paris and Iva Bennefeld-Stepanic, Vice President Marketing Central Europe at Mondelez International will co-chair this year’s Effie Awards Europe. Since 2019, the Effie Europe Jury is co-chaired by a client and an agency leader. This collaborative approach aims to uphold the highest standards of […]
Effie Awards Europe is thrilled to announce the addition of three esteemed marketing experts to its Steering Committee. Věra Šídlová from Kantar, Sandra Onofri representing Havas Germany, and Vincent Garel of TBWA\Group France bring with them a wealth of experience and a commitment to advancing excellence in marketing effectiveness across the continent. As part of […]
When surveys revealed that 48% of all Scandinavian pet-owners had refrained from travelling on vacation due to their pets, the travel company Spies knew they needed to do something to change this. […]
Read More… from Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI
When snack industry sales soared during the year of lockdown, one brand fell behind. Despite challenges, the campaign aimed to revive the nation’s love for Cheddar. […]
Read More… from How a brand of mini stature beat the major players with cheesy humour
Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]
The winners of the 2023 Effie Awards Europe were announced in Maison de la Poste in Brussels last night. Outstanding entries were awarded the Gold Effie, McCann Worldgroup scooped the Grand Effie and got the Agency Network of the Year title. […]
