Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning. […]
In their recent campaign, Lay’s turned one of Spain’s most sacred dishes – the traditional tortilla – into a recipe made with potato chips. A daring move that brought chips to the cultural table. […]
Read More… from Lay’s, a sacred and untouchable recipe…Until now
Effie Worldwide has released the 2024 Effie Index®, the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year’s Index continues to reflect the evolving landscape of impactful marketing. […]
The Effie Awards Europe have officially opened entries for the 2024 competition, now featuring an exciting new category for Artificial Intelligence (AI). The competition runs from 5 June until 13 September, with the first deadline on 31 July. Winners will be announced and celebrated at Effie Day in Brussels on 11 December. […]
Read More… from The Call for Entries is Now Open – Discover New Categories & AI Support for Entrants
The Effie Awards Europe have officially opened entries for the 2024 competition, now featuring an exciting new category for Artificial Intelligence (AI). The competition runs from 5 June until 13 September, with the first deadline on 31 July. Winners will be announced and celebrated at Effie Day in Brussels on 11 December. […]
Read More… from Effie Awards Europe 2025: We Are Open for Entries
Industrial emissions aren’t usually something you’d spray on your face. But Vattenfall proved otherwise. In partnership with Cara Delevingne, they bottled real emissions into a face mist.
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Press Release Brussels, 28 May 2025: The European Association of Communications Agencies (EACA) and Effie Awards Europe are proud to unveil the distinguished marketing leaders who will serve on the jury for the 2025 Effie Season. Recognised across the industry for their expertise, these jurors will have the important task of selecting the most effective […]
I’m an Executive Creative Lead @ Google Creative Works Northern Europe, but I come from an unusual background: I started my career in advertising as a coder, a Creative Technologist. […]
Read More… from Hey Marketeers and Creatives, let AI do your dishes
Helping people find a place to call home isn’t easy – especially when they’re fleeing war with little more than hope and a suitcase. The first version of Where to Settle gave Ukrainian refugees a way to compare cost of living across Poland. […]
Instant noodles are rarely known for honesty—and after the first launch was not so successful, they had every reason to hide. But instead of burying the past, Lost the Pot came back with a bold new flavour and an even bolder strategy: radical honesty. […]
