Sweden, a country often overshadowed by larger tourism players, needed a unique strategy to increase international interest. The challenge was clear: despite its beauty, Sweden was often confused with Switzerland. […]
Sweden (not Switzerland)
Effie’s Global BluePrint: Proven Paths to Success
In this report, we highlight the Gold and Grand Effie Award-winning campaigns from the Positive Change category over the last decade, presenting 10 key strategies that drive meaningful impact while strengthening brands. […]
Read More… from Effie’s Global BluePrint: Proven Paths to Success
SARDINIAN SOUL
Ichnusa is Sardinia’s beloved beer, a symbol of the island’s culture and traditions. This case describes how Ichnusa carefully expanded its reach to the Italian mainland, using its authenticity and identity as the driving force behind a successful transformation into one of Italy’s favorite beer brands. […]
Effie Awards Europe 2024 Winners Announced
The winners of the 2024 Effie Awards Europe were announced at Concert Noble in Brussels last night. Outstanding entries were awarded the Gold Effie, Dentsu Creative Amsterdam scooped the Grand Effie and McCann Worldgroup got the Agency Network of the Year title. […]
Effie Awards Europe Announces 2024 Finalists
Brussels, 30 October 2024: The Effies and the European Association of Communications Agencies have announced the finalists for the 2024 Effie Awards Europe. This year, a similar trend continues with a high volume of entries in the Positive Change track, reflecting the industry’s growing commitment to purposeful marketing and sustainability. Additionally, we are witnessing a renewed […]
Read More… from Effie Awards Europe Announces 2024 Finalists
Protected: How the T.R.A.I. INDEX Empowered Storia.ro to Lead Romania’s Real Estate Market
There is no excerpt because this is a protected post.
How McCann Spain Revived IKEA’s Brand Perception with the ‘Trapped in the ’90s’ Campaign
IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]
How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage
The “Vodafone Discoverage” campaign, created by McCann Worldgroup Romania, was a groundbreaking initiative launched by Vodafone. The campaign aimed to enhance the efficiency and effectiveness of mountain rescue operations using Vodafone’s 5G technology. […]
Read More… from How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage
Effie Awards Europe Partners with Ad Net Zero and ACT Responsible to Champion Positive Change Categories
Brussels, 27 August 2024: Effie Awards Europe is excited to launch new partnerships with Ad Net Zero Europe and ACT Responsible for the 2024 awards, focusing on rewarding marketing campaigns that significantly advance environmental sustainability and social responsibility. Together, Effie Awards Europe, ANZ, and ACT Responsible will celebrate campaigns that make a meaningful impact on […]
Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden
The “Deals Stuck in Time” campaign, developed by NORD DDB Sweden for McDonald’s, aimed to counteract the increasing competition from MAX, a local fast-food chain in Sweden. […]
