When snack industry sales soared during the year of lockdown, one brand fell behind. Despite challenges, the campaign aimed to revive the nation’s love for Cheddar. […]
Read More… from How a brand of mini stature beat the major players with cheesy humour
Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]
The winners of the 2023 Effie Awards Europe were announced in Maison de la Poste in Brussels last night. Outstanding entries were awarded the Gold Effie, McCann Worldgroup scooped the Grand Effie and got the Agency Network of the Year title. […]
Gonzalo Fuentes CEO, Insights Division, EMEA – Kantar Gonzalo has been in Kantar for over 20 years. A veteran in brand growth management, Gonzalo started his career as a consultant in Spain. In 2004 moved to Singapore to lead the expansion of Millward Brown in SEA and then led the Millward Brown Business as CEO […]
Průšová Petra Regional Director Central and Eastern Europe – Kantar Insight Petra graduated from the University of Economics Prague. In 1995, she founded her own market research agency AMD. Four years later, she became the Managing Director of the newly formed Millward Brown Czech Republic. At the moment, she hold the position of the […]
Brussels, 25 October 2023: The Effies and the European Association of Communications Agencies have announced the finalists for its 2023 Effie Awards Europe competition. This year, the Positive Change categories garnered the highest number of shortlisted entries, with brands being acknowledged for their commitment to promoting social and environmental good. Among the finalists, 40 were […]
Read More… from Effie Awards Europe Announces 2023 Finalists
Věra Šídlová Global Creative Thought Leadership Director – Kantar Věra’s passion for art and psychology seamlessly aligns with her professional focus on creative effectiveness. She is a seasoned professional specializing in shaping a broad range of global brands by helping them connect with their audiences in ways that deliver business results. At present, Věra works […]
Leonard Savage – Grand Jury Moderator Chief Creative Officer – McCann Prague Leonard Savage has been a creative leader in advertising for over 15 years. He began his career as a designer and art director in Boston. He moved to global leadership as a founding CD of Leagas Delaney Prague, working as the worldwide creative […]
Geoffrey Ferlay Chief offer and Commercial Planning Officer, Northern & Eastern Europe – Kantar Chief offer and Commercial Planning Officer, Northern & Eastern Europe, 15 years’ experience helping marketers shape great brands and build effective content. Geoffrey oversees Kantar solutions in EMEA. He’s in charge of making sure marketers across Europe can access what Kantar […]
Dom Boyd Managing Director, UK Insights & Marketing Effectiveness Practice – Kantar Dom is Managing Director, Insights UK and Marketing Effectiveness Practice, with 20 years experience helping clients deliver business & brand growth A 5-time IPA Effectiveness Award winner and recent Chair of industry brand strategy body the APG, prior to Kantar he was Chief Strategy Officer […]
