Author: Kasia Gluszak
Posts by Kasia Gluszak
In One Sentence
In One Sentence
In One Sentence
Fabian […]
How adidas Engineered Its Comeback
Roy Gardner, VP Brand Activation Europe at adidas, shares how the brand rebuilt itself from loss-making to leading, unpacking the strategy behind its shift back to brand, the thinking behind “You Got This,” and how adidas delivers “brilliance at speed” across 19 markets. […]
Effie Special: Turning Litter Into Loyalty
Staffan Ekstam (McDoland’s Sverige) and Petter Dixelius (NORD DDB STHLM) unpack how a brand liability became an award-winning campaign – and why the best ideas sometimes take five years to land. […]
How Heineken Became the World’s Most Creative Brand
Rob van Griensven, Global Digital Director at The Heineken Company shares how the 150-year-old family-owned company maintains its status as one of the world’s most creative brands. […]
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The 2-Year Process That Reviced an $18 Billion Icon
Ibrahim Khan, Global Vice President Marketing for Fanta at The Coca-Cola Company, offers an insightful look into the brand’s strategic transformation – recorded on the very day Fanta launched its first-ever gaming campaign. […]
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How Sound Became Magnum’s Most Valuable DBA?
Tobias Sparnaaij, Global Marketing Lead Masterbrand and Sticks Portfolio at Magnum & Bruno Yanagui Gomiero, Global Strategy Director at Lola MullenLowe, uncover what makes this serially-awarded Marketing Factory so effective. […]
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Vodafone Xmas campaign – The two rival toy store owners
The Hungarian telecommunications market is highly competitive, with only three major players – Vodafone, Yettel, and Telekom – locked in a long-standing battle where customer movement is limited and even small gains in market share are highly significant. […]
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