Tobias Sparnaaij, Global Marketing Lead Masterbrand and Sticks Portfolio at Magnum & Bruno Yanagui Gomiero, Global Strategy Director at Lola MullenLowe, uncover what makes this serially-awarded Marketing Factory so effective. […]
Read More… from How Sound Became Magnum’s Most Valuable DBA?
The Hungarian telecommunications market is highly competitive, with only three major players – Vodafone, Yettel, and Telekom – locked in a long-standing battle where customer movement is limited and even small gains in market share are highly significant. […]
Read More… from Vodafone Xmas campaign – The two rival toy store owners
The UK home and furniture market is highly competitive and fragmented, with brands constantly innovating to win market share in an increasingly digital and omnichannel retail landscape. Despite the market being worth £21 billion in 2014, no single player dominated, creating intense competition among retailers. […]
Read More… from Making the everyday wonderful when the world turned anything but
Entries are now open for the prestigious 2026 Effie Awards Europe, marking a special 30th anniversary edition and calling on the continent’s most effective marketing campaigns to step into the spotlight. Submit by 30 July for the first deadline or by 10 September for the final entry round. Winners will be revealed and celebrated at Effie Day in Brussels on 3 December. […]
The European Association of Communications Agencies (EACA) and Effie Awards Europe have revealed a top-tier line-up of marketing leaders joining the Grand Jury for the 2026 Effie Awards Europe. This elite panel will decide the Grand Effie Winner – the ultimate benchmark of marketing effectiveness. […]
Read More… from Powerhouse Jury Set to Crown the 2026 Grand Effie Europe Winner
The European automotive market is becoming increasingly challenging. Tightening emissions and safety regulations continue to raise compliance costs, while support for electrification remains uneven across markets. […]
Celebrating 30 years of marketing effectiveness, the European Association of Communications Agencies (EACA) and Effie Awards Europe are proud to unveil the distinguished jury for the 2026 competition. […]
Read More… from Effie Awards Europe Unveils 2026 Jury for Landmark 30th Anniversary
Scania holds a strong position across Northern Europe, built on decades of trust in its powerful combustion engines. However, in the electric space, that legacy does not automatically carry over. Here, Scania starts on equal footing with its competitors. […]
Slovakia is a small Central European country of 5.4 million people, where price sensitivity is particularly high, especially during Black Friday. Consumers expect deep discounts, and most brands respond with aggressive, urgency-driven messaging. The pharmacy sector is no exception. […]
Effie Awards Europe are launching a new prize, the EACA Legends of Effectiveness, as part of the celebrations for Effie Europe’s 30th anniversary. […]
Read More… from Effie Awards Europe launches Legends of Effectiveness to celebrate 30th anniversary
