Madalina Moraru

Mădălina Moraru is an Associate Professor PhD., Director of the Advertising and Digital Communication Master’s Program, and Vice-Dean of the Faculty of Journalism and Communication Sciences at the University of Bucharest, Romania. With more than 18 years of experience in teaching advertising, she is an active member of Edcom–EACA, ECREA, and ESA. Between 2010 and […]

Read More… from Madalina Moraru

Mads Viksnins

Associate Strategy Director at Uncle Grey with 17 years of experience shaping creative strategy, campaign architecture, and brand storytelling.  I specialize in turning sharp insights into clear strategic platforms that unlock bold, effective creative work. My background spans brand positioning and integrated campaigns, with a strong track record of helping teams transform complexity into simple, […]

Read More… from Mads Viksnins

Mafalda Quintela

Mafalda Quintela is a Creative Director with over 15 years of experience shaping brands, campaigns and all sorts of ideas. After building her career across some of Lisbon’s leading agencies, she co-founded Mafalda&Francisco with her long-time creative partner. Mafalda&Francisco is an independent creative direction duo working at the intersection of branding, communication and experience, focusing […]

Read More… from Mafalda Quintela

Maja Michieli

Maja Michieli is a creative strategist working at the intersection of performance and imagination, where data doesn’t limit ideas, but fuels them. With over 20 years of experience across international and local markets, she has built her career on turning complexity into clarity and insights into action. Her journey began in research powerhouses like GfK, and […]

Read More… from Maja Michieli

Maksim Boritko

Maksim Boritko, Strategy Director at Banda Agency   Maksim works as Strategy Director at Banda agency, where he previously spent 5 years as Creative Director.   Banda is a Ukrainian agency that has two times been named the world’s most effective independent agency by Effie Worldwide, winner of Bronze and Silver Cannes Lions, Grand Prix […]

Read More… from Maksim Boritko

Marcel Aalders

Marcel Aalders RM is a positioning and marketing strategist who helps organisations view their brand positioning from a fresh perspective and translate it into a sharper, more effective brand and marketing strategy, stronger online and offline customer experiences, and brand-aligned employee behaviour. Deep customer insight is always the foundation of his approach. At a time […]

Read More… from Marcel Aalders

Marek Bačo

Marek is currently Media Strategy Director at WPP Media in Prague with over 20 years of experience across integrated marketing, media strategy, performance marketing and digital innovation within leading international agency networks and independent agencies. Throughout his career, he has operated at the intersection of strategy, creativity, technology and business effectiveness, helping brands navigate an […]

Read More… from Marek Bačo

Marie Dupré Slioussarenko

Marie Dupré Slioussarenko is Global Consumer Insights Director at Pernod Ricard, where she leads brand insights across a global portfolio of strategic brands. With 17 years of international experience in consumer insights and social media analytics—spanning in-house roles, agencies, and a start-up—she has worked across Hong Kong, London, and Paris. She is known for her […]

Read More… from Marie Dupré Slioussarenko

Marieke Dekker

With 15 years of experience at independent agencies, Marieke has built her career on the indie side of the industry. Her focus is on work that proves interestingness is a driver of effectiveness. As Head of Strategy at SuperHeroes, Marieke leads strategic work for global/European clients including Lenovo, Oreo, Hinge, Polaroid and MG, in line […]

Read More… from Marieke Dekker

Mario Morby

Mario is an award-winning strategist with over 20 years’ experience advising some of the world’s biggest and best loved brands including Mastercard, McDonald’s, adidas, Nestle, Vodafone and IKEA.  As Ogilvy’s regional CSO in the Middle East, Mario leads a diverse community of strategists, nurturing a high-energy culture built on impact, empathy, and a dose of […]

Read More… from Mario Morby