Ok, I’ll admit it: I’m a permanent eavesdropper. I never listen to music or podcasts on public transport. Instead, I’m listening to you explain why you finally started investing instead of letting your money sit idle, or dissect last night’s argument with your partner like it’s a post-campaign analysis. Why? Because as a strategist, I’m […]
Fiona McArthur is Chief Growth Officer for Dentsu Creative EMEA, where she leads growth strategy, commercial transformation and market integration across 26 markets. With more than 20 years’ experience in world-leading creative and communications businesses, she is known for driving growth by harnessing the intersection of creativity, innovation and commercial discipline. Her career spans senior […]
Floris Adriaenssens (b. 1987) has been working on major national and international clients at agencies including Publicis Groupe, AKQA, and LDV United. Driven by the ambition to seamlessly connect brand and communication strategies into impactful campaigns, he has built up not only creative recognition, but also a strong Effie track record: with gold for Polestar (2021) […]
Francesco Caccamese is the strategy director at Serviceplan Belgium. In the 22 years he has been active in advertising and consulting, he has provided his services to an array of clients, from automotive powerhouses like Fiat Chrysler and BMW, to FMCG, to telecom, financial services, and more. Besides his engagements to commercial brands, Francesco has […]
Marketing and branding leader with 20+ years of international experience, driven by a simple belief: great brands are built at the intersection of data, creativity, and deep consumer understanding. Today I lead Media and CMI at Haier Europe transforming insights into actions that drive marketing impact and product innovation. Previously Global Brand Director at Acer, […]
Frank is passionate about deciphering consumers needs and aspirations, having spent 29 years in Consumer & market intelligence: from countless nights attending focus groups behind one-way mirrors, to observing consumers all over the world doing their beauty routine in their bathrooms, to analyzing millions of social media conversations with AI. His journey began with automotive […]
Frank Dittrich is Managing Director of BBDO Düsseldorf and Co-Chief Operating Officer of BBDO Germany, one of the country’s most awarded creative agency networks. As a Member of BBDO’s Executive Committee, he bridges creative leadership with operational excellence, driving both the day-to-day performance and the long-term strategic direction of the agency. Digital has been Frank’s […]
Friederike Offermanns is a Global Communication Manager at The HEINEKEN Company, where she shapes integrated communication for the Heineken® brand portfolio, across strategy, creative development, and international rollout. Her work focuses on building brand communication that is globally consistent yet locally resonant, combining creative discipline with a strong understanding of culture, context, and effectiveness. In […]
Ulrich has close to 20 years of experience across large global brands, start-ups, and agencies. He started his career at L’Oréal in 2006 in Germany, founded and sold a consumer product business in the USA, and currently serves as President of MRM Europe and the UK. In June 2026 he will become Chief Client Officer […]
Catriona Ferris is a senior Consumer Insight leader specialising in Fast Moving Consumer Goods, with extensive experience shaping insight-led growth across global markets. Catriona works at Unilever in the Home Care Division and has supported multiple large-scale, multi-market product launches, ensuring consumer understanding directly informs strategy, execution, and measurable business outcomes. Across a career in […]
