Friederike Offermanns is a Global Communication Manager at The HEINEKEN Company, where she shapes integrated communication for the Heineken® brand portfolio, across strategy, creative development, and international rollout. Her work focuses on building brand communication that is globally consistent yet locally resonant, combining creative discipline with a strong understanding of culture, context, and effectiveness. In […]
Ulrich has close to 20 years of experience across large global brands, start-ups, and agencies. He started his career at L’Oréal in 2006 in Germany, founded and sold a consumer product business in the USA, and currently serves as President of MRM Europe and the UK. In June 2026 he will become Chief Client Officer […]
Catriona Ferris is a senior Consumer Insight leader specialising in Fast Moving Consumer Goods, with extensive experience shaping insight-led growth across global markets. Catriona works at Unilever in the Home Care Division and has supported multiple large-scale, multi-market product launches, ensuring consumer understanding directly informs strategy, execution, and measurable business outcomes. Across a career in […]
Ciprian Postelnicu is a senior marketing communications and media strategist with over 15 years of experience, spanning both client-side and agency environments. He currently leads Media & Total Connections Planning at PepsiCo for East Balkans, where he oversees an eight-figure media budget and drives integrated, multi-year communication strategies across the full brand portfolio both for […]
Corina Bratu is a Strategy Director at Leo Burnett Bucharest, with expertise in brand strategy, sharp insights and culturally resonant communication that delivers business results. With senior strategy leadership experience in one of Romania’s top agencies and more than 50 Effie awards won over the past decade, she is passionate about shaping work where creativity, […]
Teodora Ștefan is a Senior Strategist at Cohn & Jansen, where she works on communication strategies with a strong focus on effectiveness. In an environment that values results and clarity, she contributes to developing campaigns that are not only creative, but also grounded in measurable impact. Alongside her agency role, she serves as President of […]
Ms Daina Dreimane has over 20 years of experience in the media industry, with a strong track record as a Client Director at EssenceMediacom. Throughout her career, she has developed and delivered a wide range of media strategies – from highly efficient, targeted campaigns to complex, long-term engagements, consistently driving measurable business results. She […]
Daria Kashirina is a brand and creative strategist. She’s data-informed, not data-driven. She uses data to ask better questions, not to outsource judgement. Her job is to hold the full picture at once: what the numbers suggest, what culture is doing, and what a brand can realistically do next. She currently works at INNOCEAN Europe, […]
David is the Strategy Director at Zaraguza in Prague. He holds the record as the most successful competitor in the Czech Cannes Young Lions, winning the Media category three times in a row. Alongside his multiple EFFIE awards, he is a multiple-time recipient of the special EFFIE prize for Best Use of Data and Insights. […]
As Head of Strategy at Webrepublic, Deborah Marzo is responsible for holistic strategic projects for clients across the fields of marketing, communications, and media. Working across all industries, she translates complex challenges into measurable success, ensuring that Webrepublic’s core promise “Turning Marketing Complexity into Business Value” is operationally anchored in every project. She draws on […]
