In today’s world of deep-fakes, photoshop and fake news, images are increasingly misused. Photographers, whose raison d’être is to document reality, have little power over how to protect their imagery. For Canon to reconnect with its core audience, Uncle Grey created Truthmark. […]
Netflix is one of the major global online streaming platforms. Their most successful show is Stranger Things. The plot pays homage to the most iconic films and references of the 80s. The task was to launch season 3 of Stranger Things, whose plot pays homage to the 80s. […]
Brussels, 9 May 2022: The Effie Awards Europe have announced the call for entries for the 2022 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing […]
Read More… from Effie Awards Europe 2022: Call for Entries is Open!
Between March and April 2020, violences against children increased by 50%. Locked down with their abusers, children were almost trapped during this crisis. Association L’Enfant Bleu wanted to free their words in a secure and undercover way. […]
Sales at Isadore’s e-shop stagnated. The brand had to build not only higher awareness, but to generate a greater interest in the brand. How? Attack conservative category by new emotion, insightful humour of real everyday life of cyclists and make brand very distinctive. […]
Turkey will be a water poor in near future. And yet people waste like there is no tomorrow. Every year, we waste water equal to the size of a lake, on needless pre-rinsing. To save tomorrow’s water and start a movement Finish started an integrated water preservation campaign. […]
Magdalena Kosińska, Marketing Director CEER (Central & Eastern Europe, Russia & Central Asia) at Philips Domestic Appliances, will co-chair this year’s Effie Awards Europe. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want […]
Read More… from Magdalena Kosińska to Co-Chair the Effie Awards Europe 2022
Drawing on a comprehensive dataset of EACA Effie Awards Europe winners from 2009 to 2018, we showed how successful premium brands not could not only weather recessionary storms, but even grow and thrive during the tough conditions of recession. […]
The new findings from the EACA’s Effectiveness Knowledge Centre of Effie Europe winners from 2008-2019 show that with the right growth strategy and using communications as an accelerator, premium brands can achieve growth in the toughest of times, as well as times of economic growth. […]
Read More… from White Paper: The Worst of Times, The Best of Times
