Jussi Salminen

Curiosity and courage sit at the core of everything I do. I’m driven by a desire to understand people, culture, and behavior beyond the obvious and to translate those insights into marketing that truly resonates. As Marketing Director at BAUHAUS Finland & Estonia, I lead marketing across a multi-market retail environment, working at the intersection […]

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Katarzyna Lewinska

Katarzyna Lewińska is Head of Creative at Kantar Poland, with nearly 20 years of market research experience, including over 12 years specializing in creative development and optimization. She has analysed consumer feedback on 8,000+ campaigns across FMCG (e.g., Heineken, Reckitt, Danone, Electrolux, Novartis), services (e.g., Visa, ING, BLIK) and retail (e.g., Carrefour, Allegro, IKEA). Drawing […]

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Kay McCarthy

Kay McCarthy is a senior communication, planning and insight leader with over 30 years’ experience delivering effective, insight-led marketing and communications strategies for major international brands, destinations and public-sector organisations. As Founder of leading strategy agency MCCP , Kay leads insight-driven strategy programmes that underpin communications effectiveness across multi-market and audience contexts, with depth in […]

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McCarthy

Laura Mihaila

A builder at heart, she grows brands from the inside out. With degrees in Economics and Political Science, she mixes analytical rigor with a love for culture, creativity, and human behavior. She’s led iconic brands—Timișoreana, Ursus, Peroni Nastro Azzurro, Kozel—across 40 markets, turning insights into campaigns that connect and inspire. At Raiffeisen Bank Romania, she […]

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Shanine Chaudhry

Shanine Chaudhry is a senior leader in advertising effectiveness and brand strategy at Kantar, helping brands drive growth through more impactful marketing. She advises leading regional and global brands on how to deliver communications that drive measurable business results and long-term brand growth. With many years of experience in strategic consultancy across a multitude of […]

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Nikolett Blaskó

Nikolett Blaskó is founder and CEO of ACG, one of Hungary’s leading independent agencies, known for its strong focus on effectiveness and business impact. Under her leadership, ACG has become a standout performer at the Effie Awards, winning multiple Gold and Platinum Effies and earning the title of Most Effective Independent Agency of the World […]

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Renata Rossendorfská

Renata is a seasoned Data & Analytics Director with over two decades of dedicated expertise in market and data research. Her extensive career spans marketing research agencies, the finance sector, and data consultancy, where she has consistently leveraged insights to shape brand strategies. Since 2014, Renata has been at the forefront of media analytics leadership, […]

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Tim Craig

Tim Craig is Managing Director of mReaction, an integrated B2B marketing agency based in Amsterdam and Manchester. He specialises in turning brand strategy into measurable commercial growth across European markets. He built his career in agency (clients including Toshiba, BSkyB, Fortis Bank) and in corporate telecommunications with senior roles at Liberty Global (Virgin Media, Telenet, Ziggo), leading […]

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