111 Best of Europe – Effie Awards Europe

Iva Ančić

Head of Brand and Marketing Communication, A1 Hrvatska – Croatia Iva Ančić has more than 18 years of experience in marketing in international companies. Before joining A1 Hrvatska, she spent more than 16 years in the financial sector, mostly as a marketing director working on brand repositioning projects and campaigns, but also as a member […]

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Marek Tomalak

Vice President, Liquid Refreshmant Beverages, Po1, PepsiCo – Russia Marek is currently leading PepsiCo Beverages & Juices Marketing function across  Russia, Belarus, Ukraine, Caucasus and Central Asia. Prior to his appointment as Vice President LRB RUBUCCA, Marek was CEO of PepsiCo Ukraine and previously Senior Marketing Director for East Europe Beverages  & Innovations.  With over 16 years […]

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Yves Van Landeghem

Strategy Director, Publicis Groupe – Belgium Yves is a consumer psychologist with an MBA in Marketing Management, who started his career as an academic teacher and researcher before pursuing a career in advertising. With over 20 years of strategic experience under his belt, he has been part of the management of different Publicis agencies, most […]

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Tash Busby

Brand Building Integrated Communications, P&G – Switzerland  Tash has 20 years of FMCG Brand building experience, having worked on everything from pet food to Pringles, detergent to deodorant and everything in between. She is a brand strategist and communications expert for Procter & Gamble working across all brands in the UK. Tash has a focus […]

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Ottavio Nava

CEO, We Are Social Italy and Spain In 2010, after a career in advertising, Ottavio with his longtime friends Gabriele Cucinella and Stefano Maggi, co-founded the Italian office of We Are Social, the socially-led creative agency. Now, eleven years later, he leads one of the biggest and most innovative agencies in Italy, with a team […]

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Murat Zengin

Assitant General Manager, Marketing, OPET – Turkey He believes marketing is the key to success. Husband. Family. Animal lover. Herman Hesse. H.G. Wells. Sci-fi. Star Wars. Luke Skywalker and Dark Vader. Fenerbahce. Cat person. Ursula. Agatha. Charlie. “As a knife sharpened on a stone, pain & necessity keep men keen.” Travel. Paris. F1. Day. Sun. […]

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Mika Hyötyläinen

VP of Marketing, Neste – Finland Obsessed with measuring marketing effectiveness, Mika has built data-oriented marketing organisations in Telia as well as in Neste. If ROMI were something to eat, it would be Mika’s favourite meal. Although this marketing director is always pushing for data-driven actions, he also likes to lift his feet firmly off […]

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Marie-Charlotte Belmonte

Deputy General Manager, MRM, Paris – France For 15 years she has been working in the online strategy & communication business, in-site design in addition to collateral production, branding, marketing communications, metrics analysis & problem solving. High level strategic thinking, solid client consultancy skills and well-proven experience in new business. Project management with expertise in […]

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Martina Schmidt

Head of Innovation, Asahi Europe & International – Slovakia Martina Schmidt has enjoyed a successful international career starting in 2002 in Austria, where she worked in Regional Marketing for Henkel Beauty Care, covering a broad mix of markets – PL, CZ, SK, HU, BG, RO, the Baltics & Adriatic region. In her current role as Head […]

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