Kateryna Ohuriaieva CMO – Silpo A specialist with twenty years of experience in marketing management in the largest grocery chains in Ukraine. At Silpo Kateryna is responsible for brand development strategy, communication, the creation of unique store design concepts, as well as magic and fun in the guest experience. Kateryna is a certified expert in […]
Cecile Bitoun CEO – DENTSU CREATIVE FRANCE Cécile began her career at Renault Group. After this experience she dedicates her career to agencies DDB, LA CHOSE, FULLSIX, BBDO, ISOBAR, DENTSU CREATIVE There, she developed an advertising, CRM, Data, and social media expertise and increased her knowledge in different sectors such as Travel, Retail, Luxury, Bank […]
Eimear Fitzmaurice Strategy Director – Folk Wunderman Thompson Eimear is an award winning strategy leader with over 12 years’ experience. Passionate about creating collaborative environments in which clients and agencies can solve business problems together through creativity, she brings powerful cultural and consumer insight to inspire effective ideas. In recent years, Eimear has been reimagining […]
Edyta Frąckowiak COO – Numbers & Intuition She has been co-creating the digital services market in Poland for over 15 years. She has worked for leading providers of performance solutions for reach and brand awareness. With experience in digital traffic, creating and developing digital products and managing a performance marketing agency as VP. Lately she’s […]
Dimitris Tsoutsos Head of Strategy – Publicis Groupe Brand and Creative strategist with over 15 years of experience in Marketing & Advertising, both in Greece and abroad. As the Regional Strategy Director CEE, for McCANN Worldgroup, he handled local and international accounts like Vodafone, Coca-Cola CEE, Mastercard CEE, BEKO and Julius Meinl Coffee. Since 2020 […]
Lisa Ström Strategist – Prime Weber Shandwich As Head of Planning at Prime Weber Shandwick, Lisa’s perspective on planning and strategy is deeply rooted in an earned perspective with culture, trends, and the irrational human behaviors shaping our world at the core. As a former creative, and with a background in rhetoric, the execution is […]
Patricia Cavada Senior Engagement Director – LLYC Patricia has extensive experience in the field of planning, accompanying brands to define their strategy and positioning, creating and developing important communication plans for the audience and connecting with the brand purpose. She has worked at such agencies as TBWA, Wysiwyg and Neolabels as Strategy Director, and more […]
Ombeline Nguyen Strategy & Data Director – Razorfish France (Publicis Groupe) You can’t walk, run or dance without your two legs! Ombeline believes that the best ideas come from a good mix between the left brain (method, data, rational) and the right brain (creativity, intuition, emotions). That is why she joined Publicis Groupe in 2018, […]
Ileana Cocias Senior Brand Director Beauty and Grooming South East Europe – Procter and Gamble Strategic marketing leader with 17+ years’ experience, across a wide range of FMCG brands, with hands on experience in various markets across Europe. With a financial educational background, and solid advertising experience, I have dedicated my key professional years to […]
DAGOMA, a French SME wanted to make a place for itself in the 3D printer market for individuals. Although this technology is generating interest in France, the conversion rate was still low and far from the forecasts made 5 years ago. To address this issue, Dagoma changed its marketing claim from “with 3D printers create without limits” to “with the 3D printer give a second life to your objects.” […]
