Arthur O’Neill Head of Invention Worldwide – Mindshare UK Arthur is Joint Head of Invention Worldwide at Mindshare. In his role, Arthur oversees creativity and innovation for global clients, which includes anything from creative media & tech, to media futures, influencers, branded content, sponsorship and partnership. He helps future fit brands through emerging channels and […]
Alena Popovičová Head of Marketing Communication – Tatra Banka Slovakia Alena has been employed at Tatra banka since 2015, initially joining as a senior brand manager for the Raiffeisen bank brand. Subsequently, she transitioned to the Internal Communication department, actively engaging in various exciting initiatives like the launch of the employer branding. As of July […]
Alexander Faxo Senior Social & Brand Activation Strategist – Robert/Boisen & Like-minded Denmark Alexander is a Senior Brand Activation Strategist at Robert/Boisen & Like-minded, an independent Danish agency. In his role, Alexander collaborates with a diverse portfolio of commercial clients, as well as numerous NGOs and governmental organizations dedicated to driving positive change. Some notable […]
Francesco Caccamese Senior strategist – Mortierbrigade Francesco Caccamese is currently Senior Strategist at Mortierbrigade. In the 18 years he has been active in advertising and consulting, he has provided his services to an array of clients, from automotive powerhouses like Fiat Chrysler and BMW, to FMCG, to telecom, financial services, and more. Besides his engagements […]
After years of stagnating performance in a highly competitive market, KFC France has managed to reverse the trend in under a year, boosting both its image and its business by focusing – and spotlighting – its investments on what makes the brand’s products so unique and tasty: the original crispy chicken recipe invented by Colonel Sanders. […]
It’s the Effie Europe Season! Enter your ideas that worked. The final closing date is 22 September & Awards Gala is on 5 December. […]
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Traditionally, Christmas is a time when shoppers become less loyal, and so food retailers strive to hold onto their existing shoppers whilst enticing new ones so there should have been an opportunity to gain new footfall and increase penetration. Check out how a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown. […]
2023-2025 Effie Europe Steering Committee Announced! The Committee help to steer and adivse on all programme areas. […]
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Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK to Co-Chair the Effie Awards Europe 2023 […]
Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, they placed 500 empty chairs in front of the Danish parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment. […]
