Francesco Caccamese Senior strategist – Mortierbrigade Francesco Caccamese is currently Senior Strategist at Mortierbrigade. In the 18 years he has been active in advertising and consulting, he has provided his services to an array of clients, from automotive powerhouses like Fiat Chrysler and BMW, to FMCG, to telecom, financial services, and more. Besides his engagements […]
After years of stagnating performance in a highly competitive market, KFC France has managed to reverse the trend in under a year, boosting both its image and its business by focusing – and spotlighting – its investments on what makes the brand’s products so unique and tasty: the original crispy chicken recipe invented by Colonel Sanders. […]
It’s the Effie Europe Season! Enter your ideas that worked. The final closing date is 22 September & Awards Gala is on 5 December. […]
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Traditionally, Christmas is a time when shoppers become less loyal, and so food retailers strive to hold onto their existing shoppers whilst enticing new ones so there should have been an opportunity to gain new footfall and increase penetration. Check out how a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown. […]
2023-2025 Effie Europe Steering Committee Announced! The Committee help to steer and adivse on all programme areas. […]
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Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK to Co-Chair the Effie Awards Europe 2023 […]
Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, they placed 500 empty chairs in front of the Danish parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment. […]
Every year in Poland up to 500 women die as a result of domestic violence. This powerful campaign shines light on the many obstacles woman in Poland come across when trying to escape their abusers. With a very small budget, it became the best and most effective campaign in the history of all Polish feminist organisations. […]
The people of Arranmore, a remote Irish island, thought they would be the generation that would ‘turn off the lights’ after being decimated by emigration. Find out how Three changed their destiny and gave Arranmore a future. […]
In the sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives shed light on the issues around effectiveness in our industry and reflect on the Effie Awards Europe 2022 jury sessions. […]
