. Effie Awards Europe

The Effie Awards Europe Jury is Co-Chaired by

Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication, Groupe Renault

Bastien Schupp

Bastien Schupp is Vice President, global brand strategy and Marketing communication at Groupe Renault. In this role, he defines the brand strategy of all Groupe Renault brands (Renault, Dacia, Alpine, Lada) and oversees its activation across the organization, including advertising, media, sponsorships, events and motor shows. In addition he is in charge of the group's motorsport marketing activities.

Mr Schupp's 20-plus years of marketing experience includes leadership roles associated with some of the world's most recognized automotive brands including Nissan, Infiniti and Audi.

Half German and half French by birth, Mr Schupp holds a Masters degree from ESCP Europe business school.

He spends his free time with his 2 daughters and loves to travel, ski and scuba dive!

Harjot Singh, Chief Strategy Officer, McCann Worldgroup

Harjot Singh

A true globalist and an award-winning strategist with over 20 years of industry experience, Harjot has lived in 6 countries across 3 continents; working for some of the most famous brands and agencies in the world; in senior, regional and global strategy leadership roles.

He joined McCann in 2011 in New York and moved to London in 2015.
As Chief Strategy Officer of Europe, Harjot leads integrated teams across all McCann Worldgroup offices in the region, spanning 29 countries.

Under his leadership McCann Worldgroup Europe has repeatedly been ranked as the most effective agency network in the Effies.

He has judged and spoken at some of the most notable award shows and industry events including the Global, North American and Euro Effies, Adweek Europe, WARC, Eurobest, Cannes Lions etc.

Passionate about making the brilliant obvious and elevating the importance of common sense, and courage as a catalyst of creativity, Harjot is committed to championing the urgency and importance of making our business even better and richer by realizing the creative and commercial impact of the fullest inclusion of truly diverse talent in our industry.

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Laurent Allias
CEO at JOSIANE - France


Laurent is the co-founder of the idea agency Josiane and Les Chatons d'Or, a festival on the new creative economy. At Josiane, he advises brands and organisations such as E.Leclerc chez Moi, Carrefour, Singer, Dermophil, Stabilo, France Médias Monde, La Cimade on their communication strategy.

Les Chatons d'Or is the first creative festival to be free and open to everyone. The festival helps talents and ideas to emerge.

Laurent regularly comments on radio and TV (Radio Campus Paris, BFM Business, Europe 1) and is invited as a guest on subjects such as branding, new technologies and the transformation of society.

Mojca Avsic
Marketing Communication Director at Telekom Slovenije, d.d. - Slovenia


After graduating from the Faculty of Economics in Ljubljana in 2000, Mojca Avšič started her career in the retail industry, in Mercator. Mercator was in that period the biggest retailer in South Eastern Europe. By the end of August 2015, she performed the tasks of the Executive Director for marketing and development in Mercator. She continued her career in Droga Kolinska / Atlantic Group as a R&D director in Strategic business unit savoury spreads. From 2017, she continued her career in ICT (Information Communication Technology) industry where she is a marketing director for the Slovenian biggest operator, Telekom Slovenije.

Mojca’s focus is always towards achieving concrete results; she can combine the potential of many colleagues and colleagues and motivate them, as she has irresistible energy, expertise and vision. She has also gained experience in a number of professional fields; in 2016, she was President of Effie Slovenija.

She participated in numerous educational activities, as a listener and as an active lecturer, in Slovenia and the SEE region. In 2011, the Slovenian Marketing Association awarded her with prestigious title of Slovenian marketing director of the year.

In her career in marketing, sales and R&D she together with her marketing teams achieved several Effie awards, in last edition of Effie Slovenia 2018, Telekom Slovenije, d.d. was together with brand Argeta / Atlantic grupa also the most efficient advertiser and the most efficient brand on Slovenian market.

Diala Awad
Associate Director at Procter & Gamble - Switzerland


Diala Awad is an Associate Director at Procter & Gamble Geneva in the BBIC (Brand Building and Integrated Communication) department.

Diala started her career at Procter & Gamble in Geneva in 1992 as an Assistant Brand Manager on the Health & Beauty Care business for the Lebanese market. She pursued a Brand Management career across multiple brands and geographies, including the exotic French island territories of Reunion and Mauritius!

In 1997, Diala followed her passion for advertising and transferred to the BBIC department, working on the Hair Care business for Central & Eastern Europe and the Middle East, run out of the UK. Since then, she is based in Geneva and has worked on Always, Pampers, Ariel, Tide, and Lenor, across Europe and the Middle East.

Currently, Diala is leading the Global brand positioning and communication for Tide (ex US), as well as supporting the total Fabric Care portfolio (Ariel, Tide, Bonux, Downy) in the Middle East region…still at Procter & Gamble 26 years later 😊

Lukas Basista
Insight Director at MediaCom - Switzerland


Always having integrated communication at his heart, Lukas started his career in Hamburg at Crossmedia. From the beginning, it was his credo to deliver the best results for clients in strong combination between content and connections to achieve the best possible results for clients and customers.

After moving to MediaCom Switzerland, Lukas worked with some of the most known brands across several different categories like Coca-Cola, IKEA, Electronic Arts & Volkswagen, sparked innovative campaign ideas throughout stand out communication executions, leading to growth.

Since 2014 he is responsible for fostering the strategic competence across all MediaCom clients and make sure that recommendations are deeply rooted in well understanding and smart interpretation of data.

Fabian Bertschinger
Creative Director at Process Group - Switzerland


Fabian Bertschinger is a multiple award-winning Swiss Creative Director, currently working for the digital brand communication agency Process. He works for brands such as Marché Mövenpick, Migros, Edelweiss Air, Credit Suisse, KKL Luzern and many more.

Fabian is a member of the Art Directors Club Switzerland and the Swiss Graphic Design Association and lectures on branding and design at various universities.

Elias Betinakis
Planning Director at Nord DDB - Sweden


Elias has more than 20 years of experience from the whole spectrum of marketing consultancies; advertising, digital, PR and design. Before he joined NORD DDB in 2017, he was responsible for consumer insights and market intelligence at Swedish payments Unicorn Klarna.

Besides co-heading the strategy department, cultural insights, at NORD DDB, Elias is chairing APG Sweden and is a board member at the Swedish association of advertising agencies, Komm. He has lectured in branding, planning and research at Berghs School and Stockholm School of Economics.

His work has been rewarded in all major advertising competitions. Elias holds a MSc in Business administration from Stockholm School of Economics and a Degree in Law from Stockholm University. Elias is a sworn enemy of bad research and believes that almost everything could be explained in an easier, simpler way. When he isn’t fighting for common sense and one sentence briefs, he spends his time with his wife and three daughters, preferably in their small rustic summer house in the Stockholm Archipelago.

Alexandra BevanLyons
Head of Marketing at Subaru (UK) Ltd - United Kingdom


Alex is Head of Marketing at Subaru UK. In this role she’s been responsible for evolving the marketing of Subaru UK during a hugely challenging period both for the brand and the automotive industry more generally. During her time at Subaru UK, Alex has been responsible for appointing new creative and media agencies; developing a new brand platform; and building an internal team that continues to drive improvements to better help the business achieve its commercial objectives. Alex’s remit includes advertising, media, sponsorships, events and dealer marketing.

Alex is fortunate to have experience of both client-side and agency roles. Beginning her marketing career as a Graduate at Sky, she spent 3 years with the business before taking an Account Handling role at a Birmingham-based marketing agency. She’s been at Subaru UK for the past 3 years, most recently as Head of Marketing.

Dino Bijac
Marketing and R&D Director at Adria Snack Company - Croatia


Croatian by nationality, a true marketeer with high commercial knowledge and expertise with more than 20 years of industry experience. His career is marked with high achievements in international and Croatian environment in fields of marketing, sales and management in general.

Throughout his career he was focused on FMCG industry and different business categories, from beer where he was leading Marketing team in Carlsberg breweries for five years to canned fish or culinary he was in charge for many years in Podravka to tea business in Franck and snacks he is currently handling in Adria Snack Company, member of Intersnack Group.

So far, he was in charge for business development of some of the most powerful Croatian and international brands like Vegeta, Eva, Podravka soups, Pan, Tuborg, Čipi Čips, Chio and Franck tea, for whose projects many international and local prizes have been received.

Explorer by nature, proud father of two sons, sports fan, from time to time in search for spiritual relief through freediving and spearfishing he is adoring.

Robin Conley
Account Director at Inspired - Latvia


Robin is currently an account director in one of Latvia’s leading media agencies, Inspired UM. He currently oversees the running of key clients such as Carlsberg, Reckitt Benckiser and H&M.

Robin began his career in media in 2007 working in the Swedish broadcasting company Modern Times Group (MTG). He started off in the development and training field for MTG’s media sales professionals. He worked across 15 markets in Scandinavia, Central and Eastern Europe, UK and Ghana.

In media planning and buying, Robin has led pitch teams which were success in winning contracts with notable advertisers such as L’Oréal and Reckitt Benckiser. He’s also had experience working in traditional and digital media campaigns and creating strategies for clients such as airBaltic, L’Oréal, Universal Films (Forum Distribution), Tele2 and many more.

Peter Curk
Marketing Director at Petrol d.d. - Slovenia


Prior to joining Petrol, Peter spent 15 years honing his marketing expertise, going from Head of CRM to Marketing Director at Si.mobil, one of the largest Slovene telecoms operators, finally acting as Adviser to the Board in drafting the company’s business strategy.

During this time, he was also nominated for the title of Marketing Director of the Year. 6 years ago, he switched over to the agency side, joining the digital marketing agency Renderspace, which went on to win several awards as the Digital Agency of the Year.

Peter also enjoys working with startups, having helped upgrade the marketing at GoOpti and assist the company in expanding to the Italian market. He spent the last few years working at Deloitte, advising clients on e-business, the development of new business models and services, as well as analytics and data management.

Before coming to Petrol, Peter co-founded the company Dia-Vit Ltd whose mission, supported by Samsung Ventures Europe, is to develop the technology for a non-invasive method of measuring blood sugar.

Eve de Zutter
Social Intelligence Director at WE ARE SOCIAL - France


Eve started her career 9 years ago as a social media analyst at Scanblog in Paris.

She joined We Are Social Paris in 2014 as the lead Social Media Analyst on Giorgio Armani, Safran, and Piaget. She was promoted as a Senior Analyst in 2017 and became lead on the Walt Disney Company business, on both France and EMEA scopes. In early 2019, she became the Social Intelligence Director (11 people). Her team helps clients understand their target audiences through social insights based on conversation and audience analysis, which helps the strategic team to develop social media strategies which are authentic to the brand’s audience.

Eve and her team’s insights have fed major brands strategies and campaigns for Google, Renault, The Walt Disney Company, Accor Group and Salomon.

Luca DeBlasio
Strategy Principal at Dentsu Aegis Network - Italy


Luca De Blasio is a Strategic Principal at Dentsu Aegis Network Italy. It this role, he defines communication strategies for International brands, leading them through the digital economy. He considers innovation as the only way for companies to evolve and make profits in this world.

He has 10-plus year cross-sector expertise in FMGC, services, pharma, clothing, retail, TLC and beverage. Cross-fertilization and future thinking are his keywords.

In 2012 he attended the Young Lions competition in Cannes, representing Italy in the Media category at the International Festival of Creativity.

He’s really passionate about contemporary art, cinema, books and theatre. He loves spending free time with his girlfriend, travelling around the world. Discovering new cultures is the best way to enrich ourselves.

Jennifer English
Global Marketing Director, Baileys at DIAGEO - Ireland


Jennifer English is Global Marketing Director for Baileys responsible for brand strategy and communications globally. Baileys is the world’s favourite spirit brand loved by over 150 million people worldwide. The brand is in its third consecutive year of growth following a decade of decline thanks to a strategy that repositioned the brand in the treating category and banned the blockbuster commercial in favour of billions of triggers to treat.

Jennifer has worked in a variety of roles across Diageo including Guinness Global Customer Marketing Director, Guinness Global Head of Innovation and Beer Portfolio Director in Europe. Before joining Diageo 15 years ago, Jennifer worked in advertising and media agencies. Her origins were in consumer planning so insight and effectiveness are primary interests.

Annita Galanopoulou
Client Service Director at Publicis Groupe - Greece


Close to 25 years in the Communications business, Annita started in marketing - the client side, but was soon carried away by the excitement of Advertising. She has worked for major communication networks such us Ogilvy, Y&R and since 2016 for Publicis Groupe.

Currently, she is a Head of an Account Management team, responsible for a group of multinational and local clients with communication programs across disciplines. Experienced client service breed, keen in communication strategy development, 360 Project Management in multiple product categories from FMCGs and Banking to Automotive and Pharma, for which she has led and implemented integrated campaigns that achieved domestic and international distinctions.

Frederic Guiraudou
Client Service Director at Havas Paris Seven - France


Frederic started his career in France in 2010 as an account executive on Tourism and Domestic Equipment Brands (Groupe Seb) for the French market.

He pursued his career in France and abroad through different advertising agencies where he managed various brands of different sectors (Renault, Nissan, McDonald's, some FMCG accounts), leading them on their brand and business strategies as well on Advertising as Digital and CRM.

In 2016, Frederic has joined Havas group (Havas Paris Seven) as account director for BforBank, Intersport and Transavia. Today he works as client service director where is mainly leading Transavia Account.

Egle Inciuraite
Account Director at Mindshare Lithuania - Lithuania


Egle is Account Director and Communication Strategist at Mindshare Lithuania. Client Team Leader, during the past 8 years responsible for some of the world's leading consumer brands such as L’Oreal, AkzoNobel, LG, and many others. She applies more than 14 years of experience in media industry, including a full scope of agency business from tactical planning to research.

A social campaign led by Egle was awarded as the Most Effective Brand Image Marketing Campaign of 2016 by Annual Marketing Efficiency Conference “Password 2017”.

Egle is also a volunteer guest lecturer at Vilnius University in areas of Marketing research, Media planning, and Integrated communication. She is a skilled sailor, co-owner of the sailing blog and ocean-inspired apparel shop, visual storyteller, copywriter and designer at TamedWinds.com.

Toshka Ivanova
Creative Director at Reforma - Bulgaria


Toshka is a Creative Director at the independent ad agency Reforma. Her creative background of 15 years combines atl, btl and digital experience with a strong interest in cause marketing and CSR campaigns.

She was responsible for multinational brands as A1, Mastercard, Unicredit Bulbank, NESTLE, P&G, and many more. In her work she aims to prove that relevant creativity translates into meaningful results.

Toshka has been a member of the Effie Europe Jury in 2015 and 2017, and of Effie Bulgaria Jury for the past four years.

Joris Joosten
Strategy Director at HOTEL HUNGARIA - Belgium


After finishing his studies in Literature, Joris started his career as a TV journalist, working on news shows and documentaries in the Democratic Republic of the Congo, amongst others. Always having been interested in the fast-moving world of advertising, he decided to make the switch and started as a concept provider.

Combing his background in literature, TV and creativity, he soon took up the role of strategist and worked for both national and international brands at some of the biggest agencies & networks in Belgium, such as Happiness Brussels (FCB), FamousGrey, Air (McCann) and Boondoggle (Havas). He is currently Strategy Director at Hotel Hungaria, specialized in connecting people with brands.

As a strategist, Joris believes in innovation, that describes a novel solution to a problem that is meaningful to people. He sees his job as helping clients be more innovative, so they are aligned with users’ values and task themselves with the challenges their users face.
Because people should be at the heart of everything we do.

Michael Kamm
CEO at Agence Trio - Switzerland


Michael Kamm’s communication experience began thirty years ago as a graphic designer on the shores of Geneva Lake in Switzerland. In 2003, this entrepreneur with extensive field experience took over the management of Agence Trio, the oldest communication agency in Switzerland, and then went on to become the sole owner two years later.

Today, at the age of fifty-one and father to five children, he advocates for “strategical creativity” within the advertising environment and defends its values and interests. Michael Kamm does so as much in his day-to-day life in the agency, as well as in numerous industry associations.

His passion and implication for the communication sector have recently gained him the title of “Publicitaire de l’année” (Publicist of the year) by the three most important communication associations in the country: Leading Swiss Agencies (LSA), Association of Swiss Advertisers (ASA) and KS/CS Communication Switzerland.

In that capacity, Michael Kamm has become de facto the ambassador of communication in the French-speaking part of Switzerland in 2018.

Emeline Keundjian
Managing Director at W&Cie - France


Emeline Keundjian, Managing Director in charge of expertise Advertising & Content at W (Havas Group), graduated in political sciences at Sciences Po and in international management at ESCP in Paris.

Her career started in 2006 at TBWA. She was a branding consultant working on the merger of N9UF and Cegetel, two French telecom giants. In 2007 she worked for M&C Saatchi Paris, overseeing the Yves Rocher and Solocal global accounts before joining the Havas network in 2008. At Havas she leaded business development and strategic oversight on accounts such as Schneider Electric, Danone, Veolia and EDF. In 2012 and 2013 she was in charge of Business Development at Australie, an independent advertising society.

Emeline then moved within the Havas Network to W, where she now works on a variety of the agency’s clients, including Barrière, Boulanger, Transdev, TF1, AccorHotels, Onet, Société Générale, Steva etc. Promoted Managing Director in charge of Advertizing & Content earlier this year, she is an expert in brand and communication strategy and is also in charge of Business Development and the agency’s communications. In 2017, she launched ‘La Maison W’ - a unique offering dedicated to Lifestyle and Luxury Brands.

Michal Kociankowski
Managing Partner at Synergion Lab - Poland


Michal started professional career in 1996, as a market researcher, achieving the position of Research Consulting Director in IQS Group, one of the most impressive research agency o Poland. He continued the carrier in a Y&R Warsaw as a strategy Director and BAV Director. Since 2010 leading his own business, the Synergion Lab, that combines skills of research agency, marketing and communication strategy consulting and advertising agency known as Simply By. His main clients are Nestle, Sanoma Learning (Nowa Era), Smithfileld Foods (Animex), Totalizator Sportowy (National Lottery), Swiss Krono. The Simply By agency awarded EFFIE price for its first campaign for Krakus Brand .

Michal is a member of the Effie team in Poland since 2008, co-author of Polish Effie application form, co-author of the jury workflow model, and the trainer for applying agencies as well as a jury members in last 4 years.

Greta Koleva
Managing Director at Proximity Sofia/BBDO Group - Bulgaria


Greta Koleva is the Managing Director of Proximity Sofia / BBDO Group for 8 years now, playing a major role in the development and growth of the Agency on the Bulgarian market - now among the leading PR and Digital Marketing agencies. Greta has more than 20 years of management experience at operational and strategic level in the field of marketing and corporate communications, working on the communication strategies of leading International companies and brands such as Samsung, HP, Oracle, Shell, Telus International, Postbank, Molson Coors, Mondelez and many others.

Greta has started her career in advertising at Graffiti BBDO Sofia where she has occupied various positions, such as Client Service Director and Group Account Director, gaining an undisputed level of knowledge and expertise in marketing communications working on agency's major accounts.

Greta has been a Jury member of EFFIE Bulgaria Awards for eleven years now, and has been part of the Round 1 Judging process at Effie Awards Europe.

She has been a guest speaker at AdForum of the Bulgarian Association of Communication Agencies (BACA) and also a Mentor at EFFIE Bulgaria Workshop 2018. Together with her team at Proximity Sofia / BBDO Group, she has won many awards, including Effie Bulgaria, BAPRA and PR Priz.

Nina Kozlowsky
Industry Marketing Lead EMEA at Facebook - Germany


Nina Kozlowsky is Industry Marketing Lead across EMEA at Facebook.

Prior to that she was working as a Business Lead for Central Europe within the company for two years where she led the internal and external strategic projects for the region.

Nina has extensive experience working abroad in multinational companies - both in the old and new economy - with a focus on communications and marketing.

She holds a Master Degree in International Business from Copenhagen Business School and Aston Business School and was born and raised in Austria.

Andrej Krajner
Communications Director at NLB Group - Slovenia


Andrej Krajner has more than 15 years of experience in the field of corporate communications and marketing. He began his career during his study years, working in the Slovenian Chamber of Commerce and Industry.

While finishing his master’s degree, he joined Pristop Group, one of the leading consultancy and communications companies in SE Europe. As a corporate communications consultant, he worked on building the image, communication, and brand strategy of numerous domestic, regional, and global accounts.

After more than seven years in an agency, he decided to continue his work in the telecommunication company Si.mobil (today A1 Slovenia), a part of A1 Telekom Austria Group. The company is a leading provider of digital services in Central and Eastern Europe, with more than 24 million consumers, and operates in seven countries. There, he took the position of Corporate Communications Manager, and three years later he became the Communications Director. In addition to corporate communications, he is also responsible for marketing communications, brand, events, and CSR.

After the general regional reorganization of Telekom Austria Group in 2015, he also became the Corporate Communications Director of another company within the group – Vip mobile Serbia.

In the year 2016 he joined NLB Group. The largest banking and financial group in Slovenia and the only banking group with presence, soul strategic interest, and headquarters in the ex-Yugoslavia region that serves almost 2 million customers, with five companies within the group with the systemic bank status. At first, he was, again, in charge of Corporate Communications, while later he also took over marketing responsibilities, together with strategic brand management, events, CSR, sponsorship and advertising, to name just a few.

He is the proud father of two sons and enjoys spending his free time with his family in his little Mediterranean house on one of the Adriatic islands.

Andrei Malashevich
Head of Marketing at Paritetbank Belarus - Belarus


In marketing since 2012. During his career, andrei worked at such international brands as Hyundai Belarus (automotive), MTS (telecom), Volkswagen Belarus (automotive). Currently He's Head of Marketing at Paritetbank Belarus.

In 2017 he was a member of the jury of the festival LAMA Local Advertising & Marketing Awards 2017. According to the results of 2018, he was recognised as the best marketer of the AdMA 2018 Advertising & Marketing Awards in the category "Entertainment, culture, social projects, sports and tourism".

Essi Manni
Art Director at Dagmar - Finland


Being an Art Director in Finland’s largest marketing agency Dagmar, her strengths are in combining data and creative thinking in an interesting way that not only brings conspicuousness to the client but also creates value to the end client.

Essi has a strong background in advertising, branding and marketing, having worked with multiple different clients including both B2C and B2B clients within the past years.

Essi wants to create value through insightful design that fulfils its purpose while being reasonable and original. Her goal is to create unique combinations in concept design and content by breaking standards, finding new opportunities and anticipating future trends by being bold and enthusiastic.

Robert McEvoy
Head of Marketing at ALLIANZ Ireland - Ireland


Robert McEvoy is the Head of Market Management for Allianz plc, Ireland’s largest non-life insurer and part of the Allianz Group, one of the the world’s leading financial services brands. He is responsible for the development and delivery of customer-centric strategy, with particular emphasis on the areas of performance marketing, customer experience, digital distribution, customer insights, marketing analytics, as well as brand management, sponsorship, and advertising.

Rob holds a MBA from University College Dublin and a BSc. in Marketing and Management from Technological University Dublin.

Oliver Palmer
Executive Creative Director at Serviceplan Italia - Italy


After studying at the Texterschmiede copywriting school in Hamburg and after a first experience in Jung von Matt, Oliver Palmer, born in 1971, moved to Munich. There he started as Copy in Dornier, Wetzel von Büren and in 2001 passed in Serviceplan. Here he remained 15 years, 4 as CD and 3 as ECD.

During this period he managed clients such as MINI, ZDF, Sky, Lego and BMW Motorrad - a customer for whom Serviceplan Germany was the leading agency on a global level. In his career he won many prestigious awards (ADC, Cannes Lions, Clio) and the important recognition for the efficiency of the brand strategy: Effie and Euro Effie.
Oliver Palmer is a member of the ADC (Art Directors Club) since 2012.

After many collaborations with Serviceplan Milan, in February 2016 he moved with his wife and his three children to Milan assuming the role of EDC and Creative Partner in Serviceplan Milan, with the specific goal of improving and developing traditional and digital creativity.
Agencies: Jung von Matt; Dornier, Wetzel von Büren; Serviceplan Germany; Serviceplan Italy.

Jan Papac
Creative Strategist at TRIAD Advertising Bratislava - Slovakia


Jan Papac is the Head of Strategy and a media planner for the team “Mocní” (Powerful) in TRIAD Advertising - currently the Slovak Agency of the Year.

Besides advertising, his career has always been connected to music. He has spent years organizing and attending concerts (xxx of them to be precise) and writing about them. Before TRIAD, he was an integral part of the music & event agency KUUL FABRIK as a brand builder, strategist, and promoter of the concert series BA City Beats which welcomed artists such as Jamie Cullum, Limp Bizkit, Rudimental, Wyclef Jean, Jazzanova and Aloe Blacc in Bratislava.

After (now infamously) stating that he “hates advertisements” on his first interview with TRIAD back in 2015, he was hired as their social media brand manager, swiftly moving to the strategy department. That became an opportunity to work directly with TRIAD’s chief creative & strategy officer Martin Woska, a leading figure in Slovak advertising and a president of the Slovak Art Directors Club.

Jan’s input was crucial in campaigns for brands such as O2 Slovakia, Absolut vodka, Pilsner Urquell, Becherovka, Jameson, Dell Slovakia, and Volkswagen Slovakia. Many of them triumphed at international festivals including Cannes Lions and EuroEFFIE. He was one of the judges at Effie Slovakia 2017 competition.

He is married and doesn’t have any kids - only two turtles, which thankfully don’t require much of his attention.

Juraj Pobjecky
Strategy Director at Zaraguza - Slovakia


Juraj is working as Strategy Director at Zaraguza agency, which is one of the best creative agencies in Slovak and Czech area. Agency collection contains 10 Effie awards, including the Gold Euro Effie. He is honored to be a third-time Effie Europe juror this year.

Francesco Poletti
Executive Creative Director at VMLY&R ITALY - Italy


In May 2018 he was appointed Executive Creative Director at Y&R Italy. After 4 years as an expat in Germany, he had decided to go back to his native country and accepted the challenge of leading the creative dept. of one of the most important international agencies in Italy. After few months the rebranding of the agency in VMLY&R took place, as a result of the union strategically decided on a global level, between the iconic Y&R and the digital shop VML.

Francesco Poletti is currently managing as ECD both the Milan and Rome offices of VMLY&R Italy, leading a team of about 60 creative talents. He is in charge of existing Clients and all pitches for new Business. In the last months his creative input contributed to win new assignments such as Galbusera Bakery, Virgin Active, the consumer electronics retailer Expert and a relevant organic growth for the coffee brand Lavazza, globally handled from the Milan hub.

When he decided to move to Germany, beside the love for pretzels, it was the aim to face a bigger market that made him go in Stuttgart in 2014. Landed in the prestigious creative agency Jung von Matt, where he has managed, as Creative Director, International clients such as Grundig (home appliances), Hyundai and Genesis (automotive). Further, he was in charge of the International new business.

Before going to Germany, he was Creative Director and Creative Department Coordinator at 1861United in Italy, nowadays Grey. Managing more then 20 people and working both as creative and creative director.

During 17 years in the advertising business, he has joined 3 mega corporations: Interpublic, Omnicom, WPP and 2 independent networks. Met great Maestros on his way, and incomparable working partners. Won national and international awards.

He thinks advertising should make people laugh, at least smile. Well, a big smile very similar to a laugh, if possible. Or making people cry, very hard. Nothing in between.

He loves his job. But above all, he loves his - 4 languages, 2 nationalities, 2 toddlers, 1 wife - family.

Shadi Razavi
Associate Strategy Director at McCANN Paris - France


Shadi began her career in advertising in Montreal back in 2005, working for Publicis Healthcare as an Account Executive on the Sanofi-Aventis business.
Looking to broaden her horizons, she moved to France in 2007 to complete a Masters Degree in Corporate and Institutional Communications at the CELSA graduate school within the University of Paris Sorbonne.

She has worked as a Strategic Planner ever since, building brand platforms and communications campaigns for such global accounts as Mastercard, Nespresso, L'Oréal Paris, Mixa, Mondelez gum, Toyota, Subway and Diplomatico at both McCann Paris and Saatchi & Saatchi France.

Appointed Associate Strategy Director of McCann Paris in 2018, part of her responsibilities include spearheading the strategy for Vichy at a global level.
Shadi won a Silver Effie France for the relaunch Subway in 2017.

Rimvyde Rimkunaite
Head of Digital Department at Media House / WM - Lithuania


Rimvydė Rimkūnaitė is Head of Digital department in of the biggest media agency in Lithuania. In this role, she defines digital strategies for all Media House Lithuania (Wavemaker) clients, which include the biggest global and local companies. Also she is responsible for driving all digital innovations and looking for new opportunities in fast changing digital world to keep her digital department quality at the best level.

Rimvydė started her career in digital advertising right after finishing Communication Bachelor‘s Degree in Vilnius University, so now she has more than 6 years of experience. This experience led her to successfully manage all digital department in her media agency and create successful strategies, campaigns and relations with the clients.

She is passionate about making even the smallest campaigns as effective as possible not forgetting about the creativity. Because brilliant media plan and numbers itself are worthless without catchy, creative and clear message. Digital world is cluttered with millions of advertisements so being innovative and creative is the only way to stand out these days.

In free time, Rimvydė loves to watch science fiction movies, read books and travel.

Ante Salinovic
Media and Advertising Research Director at Ipsos Adria - Croatia


Ante Salinovic has been doing market research since 2001 within Puls Agency, which became a part of the Ipsos Group, one of the world's leading research agencies. From 2003 he has been specialising in media and advertising research and became the head of his department, first at the level of Croatia and then at the regional (Adria) level.

He has led the development of a large number of research tools that have become the standard in the marketing market in the region and some other countries — MEDIApuls, BRANDpuls, OmEx, Dotmetrics, and a large number of ad hoc surveys for the needs of different clients.

In addition to media and advertising research, he is also actively engaged in research on brand development and public opinion research (political research).

He is actively working with a large number of media, marketing agencies and advertisers in Croatia and the region.

As a guest lecturer, he works with various universities and business schools.

He has been participated in Croatia Effie Awards jury 6 times.

Carl-Johan Schultz
Senior Planner at TBWA - Sweden


With TBWA since 2017 working as a planner ans heading the planning department.

Experienced strategist and planner with a demonstrated history of working in the marketing and advertising industry. Prior to TBWA, he worked at McCann in different roles and at different agencies.

Carl-Johan is driven to find meaningful insights in every assignment and to lead both clients and creatives all the way from insights to follow up and results. To see every brief as a way to change things to the better for the client, the customers and society.

He lives in Stockholm with his wife and three kids. They all have a passion for skiing and outdoor so if they are not home, they will be in the mountains.

He is also engaged in several sustainability projects trying to do what he can to create change.

Michael Selz
Director Insights & Strategy at Omnicom Media Group - Switzerland


Michael Selz is Director Insights & Strategy at Omnicom Media Group in Switzerland where he is responsible for the development of brand strategies as well as measurement of campaign impact. His passion is generating Insights based on research and data.

Michael started his career in the advertising industry as an account planner in an advertising agency in Hamburg, Germany, and moved then to market research in qual and quant.

He joined Omnicom Media Group in 2007 where he since then combines the accuracy of data and research with the creativity and visionarity of strategy. Conducting research, generating insights, measuring campaigns and consulting clients are his daily business for the last 12 years.

Besides this he is member in the Swiss research committees for print and digital audience measurement, board member of the Account Planning Group Switzerland and teaches media and Touchpoint planning at some industry schools.

Gabriela Stimpfl-Abele
CEO at Newcleus Communication GmbH - Austria


For more than eight years Gabriela was responsible for advertising and marketing issues of industrial goods in Central & Eastern Europe. Later she decided to cross the bridge and start with new tasks and challenges in a renowned advertising agency. But this was not enough for her: based on this cross-over experience she ventured the step into self-employment and founded her own agency. Focussed on two pillars strategic communications and event-marketing she successfully established “NEWCLEUS Communications” as creative and reliable partner for companies as well as non-profit organisations.

After accompanying the Austrian Chapter of the IAA (International Advertising Association) for several years, she was appointed as Executive Director in 2018. Under her lead the EFFIE Awards were re-organized and developed to a flagship project. The IAA is looking forward celebrating the 35th EFFIE Awards this year.

Maurizio Tozzini
Creative Director at THE BIG NOW - Italy


Born and raised in Turin, Maurizio Tozzini, the 40 years old Creative Director for The Big Now (Dentsu Aegis Network), ended up his promising career in football with a torn ACL and a degree in Literature. He then started his career in advertising in 2007.

Along the years he worked for saffirio.tortelli.vigoriti and DDB Group Italy, where he was appointed Creative Director of TribalDDB in 2011.
As a Creative Director his work includes global campaigns for clients such as Alfa Romeo, McDonald’s, Nescafé, Luxottica and Volkswagen.

He joined The Big Now in 2019, where he leads the creative department. Meanwhile he still believes he could somehow play in the national football team.

Urska TuskejLovsin
Assistant Professor at University of Ljubljana - Slovenia


Dr Urška Tuškej Lovšin is Assistant Professor at the Faculty of Social Sciences, University of Ljubljana. Since 2018, she has been teaching various marketing and marketing communications related courses, such as Integrated marketing communications, Consumer Psychology and Marketing Research, and has been leading two practical courses.

Her main research areas are consumer-brand relationships, strategic brand management, and consumer behaviour. Her research papers have been published in various international journals, such as Journal of Business Research, Journal of Product and Brand Management, Public Relations Review and Baltic Journal of Management. Her paper "The role of consumer-brand identification in building brand relationships" received the Emerald Citations of Excellence award, an international award for most cited and influential papers in the areas of Business Management, Finance, Accounting, Economics and Marketing.

Before her academic career, Tuškej Lovšin had been a marketing practitioner for many years. From 2007 to 2015, she worked in the advertising agency Formitas BBDO in Ljubljana, Slovenia. Several of her projects won awards at national and international festivals, such as Warc, Effie Slovenia, Slovenian advertising festival SOF, AmCham etc. In 2019, she was a first-round judge on the Effie Awards Slovenia.

Regardless of what she does, she simply follows her mission: (1) work with enthusiasm and passion; (2) make good things even better; (3) enrich the practice with theory and theory with practice.

Ela Twardowska
Chief Strategy Officer at Ogilvy - Poland


Ela has 19 years of experience in communications industry, since 2010 she’s leading strategy department at Ogilvy office in Poland.

Ela is also a business leader for Philips Healthcare and Personal Health units in Poland working for health spaces such as cardiology, emergency care, air / allergy as well as many other wellbing related areas including healthy eating and beauty. Her expertise also includes working with B2B audiences.

Ela specialises in developing brand strategies, portfolio management projects and integrated campaigns. She’s also a member of Polish Effie Jury / Committee and author of Effie Award winning strategies (i.e. nju mobile, Philips, Żywiec, Sprite and many others).

Jorian Vanvossel
Strategic Director at Duval Guillaume - Belgium


Starting his professional career as an academic researcher at the University of Brussels, Jorian quickly made the switch to the advertising industry at the sides of Wunderman Antwerp.

After rolling out content strategies for several clients in telecom and banking for almost 5 years, he joined DDB Brussels. There, he worked on a variety of brands with great heritage such as IKEA, Audi, Volkswagen and – last but not least – the Belgian Brewers.

With his passion for creativity as a supercharger for great strategy in mind, Jorian decided to join Duval Guillaume at the end of 2018.

Sandra vonSchick
Senior Strategist at INNOCEAN Worldwide Europe - Germany


Joined Innocean as Senior Strategist in October 2017 with extensive expertise in businesses such as automotive, design, financial services and food & beverage; working for some of the most famous brands in the world incl. Porsche/Porsche Design, Volkswagen, Commerzbank and Coke.

Sandra von Schick has worked internationally for research institutes and agencies such as Happy Thinking People, Springer & Jacoby/ LUCY Planning, Huth + Wenzel and Kemper gaining an in depth understanding on various strategic fields, specialising in brand, employer branding and communication strategy with a passion for insight driven storytelling.

Igor Vorobyov
Chief Marketing Officer at Eurotorg LLC - Belarus


Igor Vorobyov joined Eurotorg in 2013 and has been serving as the Chief Marketing Officer for 6 years. Over this period the number of stores operated by Eurotorg has increased by more than 4 times.

Today Eurotorg is the market leading grocery retailer in all formats and across all localities in the country, which is five times larger than the #2 player by sales. Eurotorg LLC operates 762 grocery stores in 297 cities and towns, being the only operator of modern retail formats in ~150 of them.
Over the past few years the Company has launched a few successful marketing campaigns aimed at building strong long-term emotional bonding with customers: the nationwide lottery "Udacha v pridachu", the largest collectible campaign in the country “Bonsticks” and other marketing activities. Igor Vorobyov has also contributed to the Eurotorg’s loyalty program that helped to achieve superior customer loyalty.

Before Eurotorg, Mr. Vorobyov held senior marketing positions in leading distribution companies, international advertising agencies and large business publishing houses in Belarus.

Maya Wasilewska
Brand Marketing Manager at British Heart Foundation - United Kingdom


Maya is a strong believer in a single-minded message that's derived from good insights with a genuine customer-led focus and measured using no nonsense metrics.

She started her career in Account Management with TBWA\RAAD in Dubai after graduating from King’s College London with an MSc in International Marketing. She worked on a wide portfolio of brands including Emirates Holidays, Four Seasons, Tetley Tea, Etihad Rail, and Nissan.

Since then she moved to London to the client-side and has been working with The British Heart Foundation on awareness-raising brand campaigns for almost four years.

Michaela Wehtje
Planner at KING - Sweden


Michaela has a background in advertising and strategy from London College of Communication and currently works as a planner at one of Sweden’s most prominent advertising agencies, King. She has been working with some of Sweden’s most well-known brands, but also with a number of international clients/brands.

Work includes analysis, research, insights and strategy during brand positionings creation and creative solutions, both in mature and startup phases. Michaela also handles continuous evaluation and revision of current assignments/projects/brands.

Michaela has been part of teams and campaigns awarded nationally (100-wattaren, Strategy Awards Sweden, Guldägget) and internationally (EuroBest, Epica, Cannes Lions, The Webby Awards).

Kamil Wiszowaty
CEO at Group One Media - Poland


Kamil Wiszowaty has been involved with the media industry for over 13 years. Transferring from the Initiative Media’s digital cell, he joined Value Media 10 years ago. Since 2015, he has been responsible for the management of the media house Value Media, which is the part of the largest independent communication group - Group One. As the CEO of the Group One Media, for the past 2 years, he spearheads all media companies, successfully structuring their development and the "one team" idea.

Additionally, he is a co-founder of the one stop shop for e-commerce agency SalesTube, content marketing agency Labcon and media house RL Media, which he manages. Even though, he states that "the best is still ahead of him", as his greatest success, he considers participating in the creation of the Group One and winning with Value Media the title of the MMP's Media House of the year in 2017 (MMP - best media industry magazine in Poland). Among other things, he received three times a nomination for the magazine’s Press Ad wo/ MAN of the Year award, for his achievements.

Kamil is also a member of the jury of the most important industry competitions, such as: Effie Awards Europe and Mixx Awards. He graduated the University of Cardinal Stefan Wyszyński in Warsaw, where he studied the Faculty of Political Sciences. Privately, he is a happy father of two children and an active charity activist with passion for politics and traveling to the hottest parts of the world.

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