The Effie Awards Europe Jury is Co-Chaired by Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication at Groupe Renault and Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup.
Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication, Groupe Renault - Jury Co-Chair 2019
While most of us push to get the most creative campaigns out there, the only thing that really counts is their effectiveness. I am honoured to chair the jury of this prestigious award and look forward to reviewing powerful cases with my fellow marketers!"
Harjot Singh, Chief Strategy Officer, McCann Worldgroup – Jury Co-Chair 2019
Effectiveness is the only measure of the value of our work. As the landscape of our industry changes and broadens the discourse on effectiveness must keep pace. It must be dynamic. The Effies are the most definitive, credible and recognized standard of the most compelling effectiveness stories for our industry. The new changes to the Euro Effie program and the new categories that have been introduced as a result are all very exciting and timely. They have been made possible by the relentless hard work and deliberation from all members of the steering committee and I am very excited to see it all come to life in 2019.