JURY

The Effie Awards Europe Jury is Co-Chaired by Claire Miller, Global Head of Strategy at Lego Agency, Lego Group and Vincent Garel, Executive Vice President at TBWA\Groupe.

Vincent Garel, Executive Vice President at TBWA\Groupe - Jury Co-Chair 2021

"Effectiveness is the true test of what happens when the smartest communication strategies and the brightest creative ideas meet the real world. It is the only test that matters. Effectiveness is the best shortcut to define communication's ability to change the world by changing beliefs, attitudes and behaviours. I am thrilled to co-chair the 2021 edition of the Effie Europe, and I can't wait to discover how marketers and agencies have risen to the unique challenges of our time."

Claire Miller, Global Head of Strategy at Lego Agency, Lego Group - Jury Co-Chair 2021

‘’I am super excited to have been selected to be co-chair of this year’s Effie Awards Europe; working with a panel of diverse and talented individuals from around the industry. Looking forward to immersing myself in the strategic work and ideas from the last year and having those rich conversations and debates with my fellow judges.‘’

Vincent runs TBWA\Groupe France's strategic planning and consulting capabilities. He is responsible for integrating the diverse disciplines and skill sets of the Groupe's 900 experts through the shared strategic language and methods of Disruption®. He is also directly involved in leading strategic projects for key local and international clients. Vincent also created and leads Disruption\Lab, TBWA\'s creative business consulting practice.
Claire is an award-winning strategist with 25 years experience in helping shape brands to play a meaningful role in people’s lives. Through a relentless curiosity for people, culture and brands, Claire has shaped strategic solutions for some of the world’s most successful global brands, working at BMP DDB and McCann Worldgroup. Today, Claire gets to work for the world’s most loved brand LEGO as Global Head of Strategy for the LEGO Agency, leading a team of brilliant thinkers to find new innovative ways to enrich and deepen consumer engagement with the brand across LEGO’s vast ecosystem.