The Effie Awards Europe Jury is Co-Chaired by Carmen Fernández de Alarcón, CEO of Havas Spain and Magdalena Kosińska, Marketing Director CEER at Philips Domestic Appliances.

Carmen Fernandez de Alarcon

"I am honoured to have been selected to be co-chair of this year’s Effie Awards Europe. It is a great privilege to be able to meet and work with such a talented group of colleagues from our industry and to discuss the smartest creative ideas and the most innovative and effective strategies."

Carmen has more than 25 years of experience in design, development and management of brand, marketing and communication strategies in national and international environments, and has worked for leading companies such as Procter & Gamble, JWT, BBDO Group and since 2002 at Havas Group, one of the world’s largest global communications groups, employing 20,000 people in more than 100 countries.

She has extensive international experience developing ad hoc customer acquisition strategies for each market, implementing best practices, and maximizing commercial vitality in more than 80 countries and over numerous sectors. She was one of the female business leaders selected in "Women to Watch" 2018 by PWC. In addition, she has made the list of the 100 Women Leaders in Spain in the Senior Management category (2019). Carmen is currently a Member of the Board of Advisors PRISA Group (leading business group for the creation and distribution of education, news and entertainment content in the Spanish and Portuguese-speaking markets).

magda 2

"I am very honored and proud to have been nominated for co-chair of Effie Europe 2022, representing Philips Domestic Appliances CEER. Effie® is a unique award that promotes discipline of thinking, creativity/smartness of solutions, flexibility in acting and courage to question status quo – so everything that underlies what we now call marketing and business effectiveness. It is an award that unites all marketers – those on clients’ and those on agencies’ side. I am really looking forward to meet such a great Jury group and discuss best strategies and campaigns of the past months."

Magda has over 20 years of marketing experience gained in top FMCG & SDA companies, such as Philips, L’Oreal, Danone, Kraft Foods or Reckitt Benckiser. Currently she holds the position of Marketing Director in Philips Domestic Appliances, being responsible for the region of Central & Eastern Europe, Russia and Central Asia.

As a lecturer and mentor in 2 business programs she helps marketers to grow their competence in such fields like marketing strategies, effective business solutions, building and developing teams, behavioral marketing or power of cultural contexts. A long-time member of Effie Jury – her teams were awarded for effective campaigns in Launch/Relaunch, Durable Goods, Food or Performance Marketing categories. Proud mum of 2 boys. Dedicated and engaged yogi, practicing according to B.K.S. Iyengar’s method.